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The Data Science of Niche Targeting Through Music

2 min read

The Data Science of Niche Targeting Through Music

We love a good data analysis, so we were excited for the 2021 MRC Music Year-End Report . . . and then we saw it, there in the table of contents, listed as the #4 trend that will define 2022: Brands & Bands.

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1 min read

La Arrolladora × Ford

Música Ford Presents: La Arrolladora Banda el Limón de René Camacho Your California Ford Dealers partnered with La Arrolladora Banda el Limón de René...

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Kane Brown & Chris Young × UScellular | Music Sponsorship

4 min read

Chris Young & Kane Brown × UScellular

Locally Grown, Locally Live UScellular is partnering with Kane Brown, Chris Young, and seven of America’s finest locally-grown artists who have...

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The State of Music Sponsorship in 2022

1 min read

The State of Music Sponsorship in 2022

We love a good prediction article. We’ve been reading a ton of really great editorials, blogs, infographics, whitepapers, and substacks about what...

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How Well Do You Know 2021 Trends?

How Well Do You Know 2021 Trends?

A lot happened in 2021. There were TikTok dance crazes, captivating album releases, bingeworthy TV shows, and so, so many Marvel movies (so. many.).

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1 min read

Richard Marx × AARP

AARP Presents Richard Marx

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1 min read

Hayley Kiyoko × California Tobacco Control Program

Tobacco Free CA: “I Can Quit”

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MAX | 23(+) MAX Artist Partners’ Books

3 min read

22(+) MAX Artist Partners’ Books

We already know that the artists we work with are talented musicians, but did you know that a TON of our artist partners are also published authors?...

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31 min read

2022 GRAMMY Nominees

We love seeing our MAX artist partners shine! Congratulations to the 2022 GRAMMY Award nominees:

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