35% of Gen Zers Would Stop Liking a Song After Learning It Was Created by AI
A new 14,000-person study from Wavelength™ by MAX finds the generation that uses AI the most is also its harshest critic, especially when it comes to...
Three ways to treat yourself with Los Parras ✕ McDonald’s.
While the three brothers in Regional Mexican group Los Parras might not agree on which McDonald’s frozen drink is the best, they all agree that an icy beverage from McDonald’s is the best way to stay cool.
This partnership includes a custom landing page where fans can watch exclusive video content from Los Parras and download the McDonald’s ordering app. The brothers are sharing even more exclusive content from their social accounts, telling stories about their music and about how they stay cool while they’re on tour with McDonald’s frozen beverages.
Watch the video below to see Los Parras talk about their musical influences, their favorite childhood memory at McDonald’s, and how much they love and appreciate their fans.
Get to Know Los Parras
From Phoenix, AZ, Los Parras is a Regional Mexican group consisting of three brothers. They rose to fame in 2019 with their single “Ye Te Superé,” which still sits in the top 100 Regional Mexican songs with more than 168 million views on YouTube and over 44 million streams on Spotify. These brothers have quickly made a name for themselves in the Regional Mexican genre and have garnered more than 1.6 million monthly listeners on Spotify.
Follow Los Parras on Social / Streaming:
A new 14,000-person study from Wavelength™ by MAX finds the generation that uses AI the most is also its harshest critic, especially when it comes to...
Built on a study of 14,000+ US consumers, MAX’s new Wavelength™ platform pairs traditional segmentation with music fandom to surface patterns that...
SXSW is only a week away. Time to get weird! (And, you know, talk about data and music and marketing and tech and stuff).
Singer-songwriter BRELAND is partnering with McDonald’s to “music and chill” with a McDonald’s frozen carbonated beverage.
McDonald’s and singer-songwriter GAYLE are celebrating the sounds of summer with cool tracks and icy McDonald’s Frozen Drinks.
McDonald's is partnering with R&B artist thuy to showcase the McDonald’s app and reward program.