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Ed Maverick × Ford

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Your Texas Ford Dealers Present Ed Maverick

Singer, songwriter, and musician Ed Maverick is partnering with Your Texas Ford Dealers to talk about his favorite features on the Ford F-150 that help him find new paths and new adventures.

The Campaign:

Through Música Ford (and Ford Music), Ford partners with the best musicians from across the country, showing a bit of their lives and featuring the music that drives them to go further.

Using our MAX Artist Matching Engine™, our team identified Ed Maverick as the perfect artist partner to help Your Texas Ford Dealers reach Hispanic SUV and pickup truck drivers based on several audience attributes and his affinity for Ford.

Ed Maverick’s music is introspective and contemplative, examining his innermost thoughts about what is happening in the world around him. The indie singer/songwriter/musician seeks out solitude and serenity in order to write new music. When he’s looking to move into his songwriting headspace, Ed Maverick likes to escape into nature, driving his Ford F-150 to find a quiet space where he can take a walk or ride his bike.

Ed Maverick loves the classic look of the Ford F-150 and the practicality of the vehicle–as a musician, having a spacious, comfortable ride and room to haul all of his equipment is important to him. He loves spending time with other artists in the Texas music scene, and the Ford F-150 helps him travel to find new adventures.

Your Texas Ford Dealers are giving fans a chance to win tickets to Ed Maverick’s final show of the year in Austin, TX, and a VIP meet & greet with the artist at the show. Watch the video below to learn more about this partnership.


The Song: “Vete - Todo Lo Que Miras

This campaign feature’s Ed Maverick’s haunting reflection on the isolation of quarantine, "Vete - Todo Lo Que Miras."

Get to Know Ed Maverick

Ed Maverick is a self-taught guitarist who sings, writes, and produces folk, alternative, and rock music. By 16 years old, he was composing music and drawing inspiration from Mexican musicians like Juan Cirerol, Dromedarios Mágicos, and Little Jesus. His career took off over a short period of time and by 2019 he was one of the most viral artists on Spotify. So far he’s won a Latin GRAMMY Award, has over 5.2 million monthly listeners on Spotify, and over 757 million views on YouTube.

Follow Ed Maverick on Social / Streaming:

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