Curtis Grimes × Ford

The Campaign:

Through Ford Music (and Música Ford), Ford partners with the best musicians from across the country, showing a bit of their lives and featuring the music that drives them to go further.

Texas native Curtis Grimes might not have made his dreams of pitching for the Texas Rangers come true, but he’s done pretty well in the country music industry! His story-driven, honest approach to songwriting have earned him fifteen #1 singles on the Texas Country Music Chart and solidified his place as a Texas Country powerhouse.

Curtis Grimes admits that he hasn’t always been a Ford guy, but the very first time he drove a Ford truck, he was hooked. He appreciates the integrity and values that Ford represents–values that are important to Texans, especially in the farming and ranching communities served by Ford.

The MAX Artist Matching Engine™ identified Curtis Grimes as the perfect artist partner to help Your Texas Ford Dealers reach SUV and pickup truck drivers based on several audience attributes and his affinity for Ford.

As part of this campaign, Your Texas Ford Dealers are giving fans a chance to win tickets to the Texas Country Music Awards and a VIP meet & greet with Curtis Grimes at the show.

The Song: “Friends”

This campaign features Curtis Grimes' latest release, “Friends,” a song about holding on to the people and memories that remind you of home.

Get to Know Curtis Grimes

Curtis Grimes is an American country singer and songwriter from Gilmer, TX. After being a quarter-finalist on NBC’s The Voice in 2011, he’s taken the country music scene by storm with fifteen #1 singles on the Texas Country Music Chart. He’s also won the Texas Country Music Award for Entertainer of the Year in 2019 and Christian Country Song of the Year for two years in a row. Curtis has over 5 million views on YouTube and over 121 thousand monthly listeners on Spotify and continues to climb the charts.

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