5 min read
Craig Rector: May 05, 2025
In Part 1, we discussed how timing can turn a five-figure partnership into a seven-figure headache almost overnight. But timing is more than just a budgeting trick—it’s a respect play. Think of an artist’s music cycles, album drops and tour runs, as...
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4 min read
Craig Rector: April 25, 2025
Let me give it to you straight. Is Coachella dead? Nah. But for a lot of fans, it’s definitely not alive in the way it used to be. What once felt...
4 min read
Craig Rector: April 04, 2025
We’re beyond thrilled to celebrate our incredible MAX artist partners who’ve secured nominations for the 2025 Academy of Country Music Awards—our...
1 min read
Craig Rector: March 28, 2025
We’re fired up to celebrate our incredible artist partners who are nominated for the 2025 Blues Music Awards! 🎶🏆 Blues music may be timeless, but...
9 min read
Craig Rector: March 17, 2025
It’s a common question: what drives the cost of an artist partnership up (or down)? I mean, an artist’s fee can range from four to seven figures…and...
4 min read
Craig Rector: March 08, 2025
Let’s talk about something every brand needs to prioritize in 2025—relevance. You can have the best product, the most brilliant creative, or even a...
2 min read
Craig Rector: March 03, 2025
We’re thrilled to celebrate our incredible artist partners who have been nominated this year for the 2025 Juno Awards! 🎶🏆
2 min read
Kesler Smith: March 03, 2025
Isn't Ford Truck Month just the best thing ever! So many different artists that have their own special connection to Ford. It makes it that much more...
3 min read
Craig Rector: February 26, 2025
We’re pumped to celebrate our incredible artist partners who are nominated for the 2025 iHeartRadio Music Awards! 🎶🏆
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