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MC Lyte x AARP

1 min read

MC Lyte x AARP

Since 2020, MAX has partnered with AARP and some of music's most legendary artists to create incredible content and virtual experiences that capture the essence of the AARP brand message–enhancing the quality of life for all as we age—and the...

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Derek King x McDonald's

2 min read

Derek King x McDonald’s

McDonald’s keeps the celebration going this Black Music Month with another fresh collab with Hip Hop/R&B artist, Derek King. And if you want the...

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2024-bet-awards

1 min read

2024 BET Awards

The BET Awards are around the corner, and we're proud to share our incredibly talented artist partners that made this year's list of nominees!

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ELHAE x McDonald's | MAX.Live Music Partnerships

2 min read

ELHAE x McDonald's

McDonald’s is turning up the volume this Black Music Month with a fresh collab with the incredibly talented R&B artist, ELHAE. This campaign is not...

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1 min read

2024 Americana Honors & Awards

The 2024 Americana Honors & Awards nominees are out — and we spy several SET® users on the list 👀 Congrats to these 5 amazing artist partners for...

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MAX.Live | On the Record with Abraham Alexander

3 min read

On the Record with Abraham Alexander

Every once in a while, we like to shake things up by turning our office into a cozy concert hall for our MAX "On the Record" sessions. Recently, we...

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2 min read

Russell Dickerson × Dr Pepper

Russell Dickerson's Dr Pepper love, behind-the-scenes campaign magic, and why this partnership hits all the right notes. Check out the campaign...

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2 min read

DannyLux × Accounting+

DannyLux's rise to fame at 16 came with financial challenges. Learn how his accountant helped manage his fortune and inspired this Accounting+...

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3 min read

Meet MAX: 2024 Brand Refresh

You might have noticed that we’ve given our branding a little update recently … a little glow-up, a little polish, a little yassification, even.

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