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3 min read

New MAX Report Separates True Gen Z Behaviors From Life-Stage Trends

Study of more than 14,000 U.S. consumers challenges common assumptions about Gen Z, from beauty spending and online shopping to crypto adoption and alcohol consumption.

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2 min read

Chase Alexander × McDonald's

If anyone deserves an ice-cold McDonald's Refresher, it's Chase Alexander: rising R&B artist and registered nurse.

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2 min read

LATENIGHTJIGGY × McDonald's

LATENIGHTJIGGY knows that McDonald's Refreshers pair perfectly with late night music.

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1 min read

Nohemy × McDonald's

Latin pop star Nohemy has the hot goss and an ice cold McDonald's Refresher to go with it. 💅🥤

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2 min read

McDonald's: Black Music Month 2026

McDonald's is celebrating Black Music Month with Justin Garner and Ian Kelly with custom content created to resonate with audiences in each artist's...

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1 min read

2026 Americana Honors & Awards

Just announced: the 2026 Americana Honors & Awards nominees - and we've got six MAX artist partners up for honors this year!

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3 min read

Lauren Alaina x USAA

Country star Lauren Alaina partners with USAA to share her story and raise awareness about the benefits of USAA membership for military families.

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2 min read

2026 BET Awards

The 2026 BET Awards nominations are out, and twelve MAX artist partners are represented across hip-hop, R&B, gospel, and film categories.

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2 min read

Estevie x Ford

Estevie is joining forces with Música Ford to talk about her favorite features and the affordability of the Ford Bronco Sport® and Ford Maverick®.

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