1 min read
Craig Rector: May 21, 2018
Fresh off this season of American Idol, we’re excited to host Ron Bultongez, a singer-songwriter from Plano, Texas at Music Audience Exchange (MAX)...
4 min read
Rosemary Waldrip: May 14, 2018
Last week we discussed the power that music has to connect brands with consumers. This week, we delve more into the insight that marketers can learn...
3 min read
Craig Rector: May 14, 2018
During last month's "On The Record" series, I had the pleasure of talking with the four members of Knox Hamilton; Boots Copeland, Cobo Copeland, Drew...
3 min read
Rosemary Waldrip: May 08, 2018
What if I could tell you the type of car someone is inclined to drive, if they drink soda or beer, if they enjoy being outdoors, or even what city...
Craig Rector: May 07, 2018
La Energía Norteña, a high energy Regional Mexican band, has partnered with Coors Light as part of their "My Climb. My Music." campaign in North...
4 min read
Craig Rector: April 23, 2018
We were in Chicago last week for the ANA Brand Activation Conference. The conference showcased companies in a variety of industries who are...
1 min read
Craig Rector: April 23, 2018
Fresh off the release of their new single, 'Trade My Trips,' we’re excited to host Knox Hamilton, an indie dance rock band from Little Rock,...
3 min read
Craig Rector: April 09, 2018
We kicked off 2018 with a new music event series called "On the Record" — designed to highlight talented artists and the great music they make. For...
2 min read
MAX: April 09, 2018
Brands that market to multicultural audiences have found music as a key approach to connecting across generations. But multicultural marketers...
