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Craig Rector

Craig Rector is the Marketing Director at MAX.Live, where he connects brands with artists to create unforgettable campaigns. With nearly 20 years of experience across music, entertainment, and both B2B and consumer marketing, Craig has worked with Fortune 500 brands, launched startups, and even navigated a copyright battle in the industry. A former singer-songwriter turned marketing strategist, he brings a unique perspective to the intersection of music and brand partnerships. When he’s not shaping marketing strategy, you can find him chasing sunsets, exploring the outdoors, or sharing insights on the latest industry trends.

Knox Hamilton | On The Record

3 min read

Knox Hamilton Trades a Trip to Talk with MAX

During last month's "On The Record" series, I had the pleasure of talking with the four members of Knox Hamilton; Boots Copeland, Cobo Copeland, Drew Buffington, and Brad Pierce.

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La Energía Norteña | MAX Artist of the Month

MAX Artist of the Month: La Energía Norteña Joins My Climb. My Music.

La Energía Norteña, a high energy Regional Mexican band, has partnered with Coors Light as part of their "My Climb. My Music." campaign in North...

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Building A Multicultural Marketing Strategy That Works

2 min read

Building A Multicultural Marketing Strategy That Works

Today’s marketers, recognizing that multicultural audiences in the U.S. represent a massive opportunity, are seeking new ways to engage and define...

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ANA

4 min read

Brand Activations that Engage. Inspire. Impact.

We were in Chicago last week for the ANA Brand Activation Conference. The conference showcased companies in a variety of industries who are...

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Knox Hamilton | On The Record

1 min read

Knox Hamilton: The Boots. The Talent. The Hair.

Fresh off the release of their new single, 'Trade My Trips,' we’re excited to host Knox Hamilton, an indie dance rock band from Little Rock,...

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Northern National | On The Record

3 min read

Northern National Slows Down to Chat with MAX

We kicked off 2018 with a new music event series called "On the Record" — designed to highlight talented artists and the great music they make. For...

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AOTM_Blog_Ashliegh_Lisset-01

MAX Artist of the Month: Ashliegh Lisset Joins Música Ford

Ashliegh Lisset, an inspiring young Latina artist making her way through the country music scene, has partnered with Ford to share her story. As a...

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SXSW 2018 | Las Fenix

3 min read

Las Fenix Takes the Stage During SXSW 2018

On Friday, March 9th all-female music group Las Fenix took the stage in Austin, TX with Nathan Hanks, CEO and founder of Music Audience Exchange...

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Ashliegh Lisset | On The Record

3 min read

Ashliegh Lisset, Daughter of an American Hero

We’re excited to host independent country artist and Texas native, Ashliegh Lisset, at Music Audience Exchange (MAX) for our monthly “On The Record”...

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