2 min read
Craig Rector: July 27, 2018
In this series, we’ve talked about breakthrough artists in terms of the benefits they bring to brands — breakthrough artists are more influential and allow brands to better target their audiences — but we have yet to delve into how this translates...
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1 min read
Craig Rector: July 02, 2018
Gavin DeGraw, a multi-platinum selling singer-songwriter, has partnered with Snapple as part of their My Snapple Music campaign. Born and raised in...
2 min read
Craig Rector: June 25, 2018
Fresh off the Country Music Awards, we’re excited to host Russell Dickerson, an American country and pop music singer-songwriter from Nashville,...
4 min read
Craig Rector: June 18, 2018
We continue our series on breakthrough artists by taking a look at audiences and discussing how, compared to celebrity artists, emerging/breakthrough...
2 min read
Craig Rector: June 18, 2018
Fresh off this season of American Idol, we welcomed Ron Bultongez, a singer-songwriter from Plano, Texas to the stage at Music Audience Exchange...
4 min read
Craig Rector: June 11, 2018
Last week we kicked off a new blog series comparing the benefits of collaborating with breakthrough/emerging artists compared to traditional...
3 min read
Craig Rector: June 04, 2018
Over the past few weeks, we have explored the power that music has to connect people and how brands can harness this power to reach their target...
1 min read
Craig Rector: June 04, 2018
Teedra Moses, a contemporary R&B singer-songwriter, has partnered with Coors Light as part of their "My Climb. My Music." campaign. Born and raised...
1 min read
Craig Rector: May 21, 2018
Fresh off this season of American Idol, we’re excited to host Ron Bultongez, a singer-songwriter from Plano, Texas at Music Audience Exchange (MAX)...
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