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Riley Green × Gildan

Picture of Craig Rector Craig Rector August 1, 2023

MAX Partnership

Update 08/05/2024: Riley Green & Gildan team up again for National Underwear Day

Following last year’s successful collaboration, Riley Green is back with Gildan for another campaign celebrating National Underwear Day. This year, Riley’s trusty sidekick, Carl the dog, joins in on the fun. The new campaign showcases the unbeatable comfort of Gildan basics, with Riley and Carl highlighting how Gildan fits perfectly into their active, everyday lives. From farm chores to downtime, this dynamic duo proves that comfort is key.

Riley Green & Gildan: A Perfect Fit

We are beyond excited to share our latest partnership with Gildan and talented country music sensation Riley Green.

Country music heartthrob Riley Green made this campaign the ultimate celebration of comfort, style, and everything in between. Gildan fits seamlessly into Riley Green's active lifestyle, centered around his love for working out, managing his family farm, and cherishing comfort both on and off the stage.

What makes this campaign truly special is how well Gildan aligns with Riley Green's active lifestyle. We all know Riley Green is more than just a music star - he's an active guy who loves working out, cherishes time spent on his family farm, and values comfort. Gildan's high-quality basics offer the perfect balance of style, durability, and comfort, making them the ideal choice for Riley's daily activities. Riley's natural charm and relatable demeanor resonate with fans, making the campaign feel personal and authentic.

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A post shared by Riley Green (@rileyduckman)

The best part of this collab? Fans are going wild for it! Riley's authenticity and Gildan's comfort hit all the right notes with the target audience–it's like they were made for each other. The campaign's social media posts, TikTok videos, and Instagram snaps of Riley living his best life in Gildan gear are getting tons of love from fans and fashionistas alike.

This campaign also gives fans a chance to win a fantastic prize pack filled with Gildan men's underwear and exclusive Riley Green merch that perfectly combines comfort and style.

Happy National Underwear Day!

Get to Know Riley Green

Country artist Riley Green, acclaimed for his "drinks-in-the-air Nineties Country" vibe, emerged from his roots in traditional Country, Bluegrass, and Southern Gospel music. With platinum hits like "There Was This Girl" and "I Wish Grandpas Never Died," Green has reinvigorated country music's blue-collar ethos. The CMT "Listen Up Artist" and 2020 ACM New Male Artist of the Year continues to enthrall fans on the road and through chart-topping collaborations.

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