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Rosemary Waldrip: October 23, 2020
The Billboard Music Awards are based on quantifiable metrics (album and digital songs sales, streaming, radio airplay, touring, and social engagement), and are typically held in the spring each year. This year, because of the pandemic, the awards...
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Rosemary Waldrip: October 12, 2020
The ANA Multicultural Marketing & Diversity Conference has become one of our favorite annual events here at MAX, and even though things will look a...
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MAX: September 28, 2020
Music That Fits Matt Stell is partnering with Wranglers and Boot Barn to talk about his music career and his favorite jeans (Wranglers Retro 88s fit).
2 min read
MAX: August 10, 2020
DALLAS, TX - August 10, 2020 - Premium live streaming platform, SET.Livestream, announced today an exclusive album release party with GRAMMY-award...
3 min read
MAX: August 06, 2020
DALLAS - August 4, 2020 - Music Audience Exchange (MAX) and U.S. Cellular, recently announced a campaign with platinum-selling country music artist...
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MAX: July 17, 2020
This week we wrap up our three part series on direct to consumer (D2C) brands and the marketing lessons they offer to artists. In part one we talked...
5 min read
On our last MAX Track, “Thinking Like a D2C Brand, Pt 1,” we talked about direct to consumer (D2C) brands and the lessons that they offer for all of...
3 min read
D2C brands have a lot of lessons to offer all of us and particularly music artists, as marketers. First, what are D2C brands? Most people get in...
Nathan Hanks, MAX CEO, talks livestream shows — are they a fad or part of the future for the music industry?
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