AARP presents a virtual concert celebrating Black History Month and the connection between music and brain health. The show will feature Eric Benét and will share important information about how music is used as a powerful way to stimulate the brain.
Through this ongoing virtual concert series, AARP celebrates the scientific connection between music and brain health, all while bringing music–and joy–into people’s lives.
Brain health is vital to well-being and is particularly important as we age and music stimulates many areas of the brain and can boost memory, movement, and mood. Engaging with music takes little time, effort, or money, but can have a huge impact on brain health–and can even improve physical and mental health outcomes.
From AARP: Staying Sharp’s Guide to Music and Brain Health gives you a deep dive into the long-lasting effects of music on your brain. Explore how music and memory are intrinsically tied together. Understand new ways to experience music, and delve into some genres that may be new to you. Hear from top scientists on how music can flex different areas of the brain. This comprehensive guide provides fascinating and fun insights into the world of music.
The AARP virtual concerts themselves provide brain health benefits, encouraging audiences to sing, dance, and interact with music, celebrating the powerful connection between music and brain health by bringing the science to life.
MAX identified Eric Benét as an ideal partner for AARP because of his alignment with audience attributes, brand personality, and authentic support for AARP and brain health. In a series of social posts and videos, Eric Benét invites fans to join him in celebrating Black History Month and the powerful connection between music and brain health. Fans can click through to a landing page to register for a livestream concert and learn more about the many benefits music may have on health.
In addition to the exclusive livestream concert featuring Eric Benét, this campaign includes custom, engaging video and social content from Eric Benét celebrating the connection between music and brain health and capturing the essence of the AARP mission: to empower people to choose how they live as they age.
Eric Benét is an award-winning R&B/neo soul singer and songwriter. He has been nominated for four GRAMMY Awards, won the 2000 NAACP Image Award for Outstanding Song, and the 2002 Black Reel Awards for Best Original or Adapted Song. He has recorded with artists like Earth, Wind, and Fire; Wynonna Judd; Wayman Tisdale; and Chris Botti.