Through this ongoing virtual concert series, AARP celebrates the scientific connection between music and brain health, all while bringing music–and joy–into people’s lives.
Brain health is vital to well-being and is particularly important as we age and music stimulates many areas of the brain and can boost memory, movement, and mood. Engaging with music takes little time, effort, or money, but can have a huge impact on brain health–and can even improve physical and mental health outcomes.
From AARP: Staying Sharp’s Guide to Music and Brain Health gives you a deep dive into the long-lasting effects of music on your brain. Explore how music and memory are intrinsically tied together. Understand new ways to experience music, and delve into some genres that may be new to you. Hear from top scientists on how music can flex different areas of the brain. This comprehensive guide provides fascinating and fun insights into the world of music.
The AARP virtual concerts themselves provide brain health benefits, encouraging audiences to sing, dance, and interact with music, celebrating the powerful connection between music and brain health by bringing the science to life.
This campaign, featuring country superstar Sara Evans, coincides with CMA Fest in June 2023, where AARP will have a presence “on the ground,” extending a warm invitation to join their vibrant community.
The AARP virtual livestream campaign features captivating social content from Sara Evans and serves as a powerful tool for driving brand awareness and positively shifting consumer perception. By connecting with their audience through a number of different social media platforms, AARP reaches a wide range of potential members.
Sara Evans is an American country music singer and songwriter with a career of more than two decades. Since her 1997 debut album, Three Chords and the Truth, she has released multiple albums and singles. Evans is a recipient of the Academy of Country Music's Top Female Vocalist award and has garnered numerous nominations, including those from the Country Music Association and CMT Music Awards.