Through this ongoing virtual concert series, AARP celebrates the scientific connection between music and brain health, all while bringing music–and joy–into people’s lives.
Brain health is vital to well-being and is particularly important as we age and music stimulates many areas of the brain and can boost memory, movement, and mood. Engaging with music takes little time, effort, or money, but can have a huge impact on brain health–and can even improve physical and mental health outcomes.
From AARP: Staying Sharp’s Guide to Music and Brain Health gives you a deep dive into the long-lasting effects of music on your brain. Explore how music and memory are intrinsically tied together. Understand new ways to experience music, and delve into some genres that may be new to you. Hear from top scientists on how music can flex different areas of the brain. This comprehensive guide provides fascinating and fun insights into the world of music.
The AARP virtual concerts themselves provide brain health benefits, encouraging audiences to sing, dance, and interact with music, celebrating the powerful connection between music and brain health by bringing the science to life.
AARP is teaming up with celebrated jazz musician Trombone Shorty & Orleans Avenue to celebrate the connection between music and brain health through a virtual concert. Trombone Shorty's alignment with AARP's brand personality and his authentic support for AARP make him an ideal partner for this campaign.
Through custom videos and social content, Trombone Shorty invites fans to join him and AARP in celebrating the connection between music and brain health. A dedicated landing page allows fans to register for the concert and learn more about the many benefits music may have on health.
With Trombone Shorty's help, AARP hopes to highlight the importance of brain health and the power of music to promote mental well-being, all while giving fans the opportunity to enjoy great music.
Trombone Shorty is a Grammy-winning trombonist, trumpeter, and singer from New Orleans, Louisiana. He has been featured on NPR and in The New York Times and has performed with musicians such as Foo Fighters, Bruno Mars, and U2. In 2011, he established the Trombone Shorty Foundation, providing kids in New Orleans with instruments and instruction from working musicians.