3 min read
35% of Gen Zers Would Stop Liking a Song After Learning It Was Created by AI
A new 14,000-person study from Wavelength™ by MAX finds the generation that uses AI the most is also its harshest critic, especially when it comes to...
Technology
2 min read
Wavelength by MAX Maps Consumer Trends to Music Fandom
Built on a study of 14,000+ US consumers, MAX’s new Wavelength™ platform pairs traditional segmentation with music fandom to surface patterns that...
5 min read
The Right Time to Partner with an Artist: A Strategic Guide for Brands (Part 2)
In Part 1, we discussed how timing can turn a five-figure partnership into a seven-figure headache almost overnight. But timing is more than just a...
3 min read
The TikTok Ban: Will We Survive?
The clock’s ticking—err…tick tocking, if I may—and TikTok is set to vanish from U.S. app stores on Sunday, January 19th. Naturally, the entire...
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5 min read
MAXtape Live with Jarred Goldner
MAX:
Welcome to the very first episode of our MAXtape Live podcast!
3 min read
Who Owns the Relationship With Your Fans?
Originally published on 03/09/2022 through Bandsintown Facebook knows exactly who your fans are. So does Spotify. And YouTube. And TikTok. And even...
11 min read
State of Music: 2022 Predictions With Craig Rector
Over the past several weeks, I’ve been talking with some of our in-house experts here at MAX about their thoughts on the state of music in 2022. To...
6 min read
State of Music: 2022 Predictions With Matt Henderson
For this week’s installment of our State of Music series, we asked Matt Henderson, SVP, Business Development at MAX, to share his predictions for...
5 min read
State of Music: 2022 Predictions With Steve Fullbright
For this week’s installment of our State of Music series, we asked Steve Fullbright, President and COO at MAX, to share his predictions for 2022....