The State of Music Sponsorship in 2022
We love a good prediction article. We’ve been reading a ton of really great editorials, blogs,...
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Technology
How Well Do You Know 2021 Trends?
A lot happened in 2021. There were TikTok dance crazes, captivating album releases, bingeworthy...
Why Music (Still) Helps Brands Strike a Chord with Fans
A while back, we looked at why music helps brands strike a chord with fans. With all of the...
MAX Tracks: Thinking Like a D2C Brand, Pt 3
This week we wrap up our three part series on direct to consumer (D2C) brands and the marketing...
MAX Tracks: Thinking Like a D2C Brand, Part 2
On our last MAX Track, “Thinking Like a D2C Brand, Pt 1,” we talked about direct to consumer...
MAX Tracks: Thinking Like a D2C Brand, Part 1
D2C brands have a lot of lessons to offer all of us and particularly music artists, as...
MAX Tracks: The Future of Livestreams
Nathan Hanks, MAX CEO, talks livestream shows — are they a fad or part of the future for the...
How Music Discovery Has Been Impacted By Technology
Thus far in this series, we have focused on the way music can define us individuals as well as ...
Why Music Helps Brands Strike a Chord with Fans
What if I could tell you the type of car someone is inclined to drive, if they drink soda or...