Full of Detroit Soul
Pepsi’s Full of Detroit Soul initiative features local Detroit artists, makers, and organizations and celebrates both the unique individuals who make up the city and the community organizations that bring people together.
As part of Pepsi’s ongoing Full of Detroit Soul program, Queen Naija worked with the brand to develop the next phase of the platform: “I Am Full of Detroit Soul.” This campaign featured content from emerging Detroit artists on the landing page and invited fans to become a part of the campaign itself by voting for their favorite artist. The fan-favorite artist (Jahz Watts) performed as the opening act for an exclusive, geofenced livestream show starring Detroit native and break-out star Queen Naija.
Fans interacted with social content, voted for their favorite emerging artist, and registered to watch the show. Even after the campaign is over, fans of all of the artist finalists will remember that Pepsi amplified the voices of their favorite artists and possibly even introduced them to new favorites
Queen Naija was born and raised in Ypsilanti, Michigan, and began her career on YouTube. After participating in the thirteenth season of American Idol in 2014, she focused on building her YouTube following and released her debut singles “Medicine” and “Karma.” Both debut singles reached number one on the US Adult R&B charts. Additionally, “Medicine” received a double-platinum certification, and “Karma” received a single platinum certification. After the release of “Karma,” her third single, “Butterflies,” charted at number 14 on the US R&B charts and received a single platinum certification. With only two studio albums, she has a dedicated following of over 3.3 million monthly listeners on Spotify and over 1 billion views on YouTube.
Follow Queen Naija on Social / Streaming:
Mindy Noël Nash: February 4, 2026
It might seem a little weird to hear about financial responsibility from a musician... until you realize that it's a lot easier to follow your dreams...
Mindy Noël Nash: January 28, 2026
Just when I think our artist partners can't get any more awesome...
Mindy Noël Nash: January 14, 2026
These artists can't stop, won't stop (getting nominated for giant piles of awards)!
This is the first part of an ongoing series to empower artists with the knowledge and resources they need to successfully navigate the music industry.
Dr Pepper Zero Sugar presents Maddie & Tae This partnership between Maddie & Tae and Dr Pepper coincides with the release of new Dr Pepper Zero Sugar...
The United States Marine Corps is partnering with Futuristic to invite people to learn which leadership traits they share with the USMC. This...
MAX
