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We have written in this column about marketing to Millennials, the role of artist content in savvy brands’ marketing efforts, the new world order of music distribution and the underlying technology that drives all of the above. In short, we are...
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Brands across the globe are increasingly recognizing the difficulty of capturing consumers’ attention with traditional branded content. Today’s...
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The foundation of any successful brand-artist partnership is authenticity. Without it, messages come across as phony and fall flat, and the critical...
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As marketers take aim at tapping the huge and growing millennial market, it seems that every brand on the planet has developed a content and social...
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A recent article in Forbes got me thinking about Mountain Dew’s unique place in marketing history and how it arrived at its latest effort: “Green...
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From Advertising Age’s excellent series of articles to Gawker’s view that “ . . . the current young generation is being sold wholesale the idea that...
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With millennials poised to overtake Boomers as the nation’s largest living generation, the discussion around how to market to this demographic has...
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If you caught the Grammys last night, you couldn’t have missed Target’s Imagine Dragons concert spot. The big-box retailer ponied up what is...
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Paul Graham is the founder of Y-Combinator. If you're unfamiliar with Y-Combinator, it's a sort of combination boot camp/mentor program/seed...
