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Does The Reddit Revolt Foretell A Similar Uprising For The Music Business?
This article was originally published on Forbes.
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Can Taylor Swift Disinfect The Music Business?
This article was originally published on Forbes.
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The Real Message in Taylor Swift's Open Letter to Apple Music: "Be More Like Me"
This article was originally published on Forbes.
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All Things Apple Music: Top 10 Stories
Without question, the biggest news in music last week was the announcement of Apple Music, the latest in a string of streaming platforms vying for...
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Tech + Human: How We Match Brands With Music Artists
As Artist Relations Manager at Music Audience Exchange (MAX), my job involves the process of selecting artists for brand/artist partnerships – which...
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Information Symmetry: Uber, Airbnb, and the Music Industry
There’s a passage from a March 15 TechCrunch post that recently went viral. You may have seen it –it reads:
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For Artists: 3 Questions to Ask Yourself When a Brand Wants to Work With You
As an artist, you may at some point be approached by a brand that wants to partner with you – and not in the traditional “I’ll give you money to sing...
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Social Conversion: The “Warm and Fuzzy” of Ad-Tech
We all know marketing clients demand performance metrics: CTRs, time on site, impressions, etc. But have you ever watched your client’s face light up...