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Cassadee Pope x Schick Intuition
An artist as versatile as Cassadee Pope deserves a brand partner that can keep pace—we’re thrilled to announce Schick Intuition as the official sponsor of The Hereditary Tour.
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2024 Kids' Choice Awards
MAX:
The annual Kids' Choice Awards are BACK, and we're proud to share our talented artist partners who caught on with younger generations this year and...
1 min read
MC Lyte x AARP
Since 2020, MAX has partnered with AARP and some of music's most legendary artists to create incredible content and virtual experiences that capture...
2 min read
Derek King x McDonald’s
McDonald’s keeps the celebration going this Black Music Month with another fresh collab with Hip Hop/R&B artist, Derek King. And if you want the...
1 min read
2024 BET Awards
MAX:
The BET Awards are around the corner, and we're proud to share our incredibly talented artist partners that made this year's list of nominees!
2 min read
ELHAE x McDonald's
McDonald’s is turning up the volume this Black Music Month with a fresh collab with the incredibly talented R&B artist, ELHAE. This campaign is not...
1 min read
2024 Americana Honors & Awards
MAX:
The 2024 Americana Honors & Awards nominees are out — and we spy several SET® users on the list 👀 Congrats to these 5 amazing artist partners for...
3 min read
On the Record with Abraham Alexander
Every once in a while, we like to shake things up by turning our office into a cozy concert hall for our MAX "On the Record" sessions. Recently, we...
2 min read
Russell Dickerson × Dr Pepper
Russell Dickerson's Dr Pepper love, behind-the-scenes campaign magic, and why this partnership hits all the right notes. Check out the campaign...