This AARP campaign featuring legendary rock group Los Lobos is designed to drive registrations, engage the target audience, celebrate Hispanic Heritage Month, and highlight the positive effects of music on brain health.
Through this ongoing virtual concert series, AARP celebrates the scientific connection between music and brain health, all while bringing music–and joy–into people’s lives. The AARP virtual concerts themselves provide brain health benefits, encouraging audiences to sing, dance, and interact with music, celebrating the powerful connection between music and brain health by bringing the science to life.
The campaign kicked off in June with a sweepstakes giving fans a chance to win a flyaway experience to the Tejano Takeover festival in Las Vegas and a meet and greet with Los Lobos. A series of social media posts encourage people to enter the sweepstakes and register for a virtual concert. The main event is a virtual concert on September 28 celebrating Hispanic Heritage Month and the positive impact of music on brain health.
Brain health is vital to well-being and is particularly important as we age and music stimulates many areas of the brain and can boost memory, movement, and mood. Engaging with music takes little time, effort, or money, but can have a huge impact on brain health–and can even improve physical and mental health outcomes.
From AARP: Staying Sharp’s Guide to Music and Brain Health gives you a deep dive into the long-lasting effects of music on your brain. Explore how music and memory are intrinsically tied together. Understand new ways to experience music, and delve into some genres that may be new to you. Hear from top scientists on how music can flex different areas of the brain. This comprehensive guide provides fascinating and fun insights into the world of music.
Los Lobos is a GRAMMY Award-winning rock band from Los Angeles, California. They've created a blend of rock, country, and Latin genres. In 1987, Los Lobos became well-known worldwide for their rendition of "La Bamba" which topped several charts. Los Lobos has been inducted into the Rock and Roll and Austin City Limits Halls of Fame.