Adriel Favela knows a thing or two about finding a new path; the Regional Mexican singer recently stepped away from the signature corridos that have defined his sound for a decade to release his first Mariachi album. His newest album, Sólo Muere Si Se Olvida, represents an artistic evolution for Adriel, as he embraces a positive outlook and shares a deeper understanding of himself with his fans.
Adriel Favela was thrilled to partner with Ford for this campaign–he grew up loving the Ford F-150 and still says that it’s his favorite vehicle. He loves that the Ford F-150 represents a lot of the balance he sees in his own artistry, where technology meets tradition, power meets creativity, and boldness meets style.
This campaign, which is part of the ongoing Música Ford program, is designed to resonate with Hispanic audiences in key markets by connecting through music and culture. Adriel Favela, much like many highly acculturated Hispanic Americans, is bilingual and this campaign features content in both English and Spanish to reflect that.
MAX has worked with Ford on more than 150 artist partnerships as part of our long-standing relationship with the brand’s music programs. Through Música Ford (and Ford Music), Ford partners with the best musicians from across the country, showing a bit of their lives and featuring the music that drives them to go further.
This campaign features one of Adriel Favela’s personal favorites, “Tuve Que Mentir,” off of his latest album, Sólo Muere Si Se Olvida.
Get to Know Adriel Favela
Adriel Favela, a San Francisco-born Regional Mexican artist, has numerous top 5 hits and has been nominated for several iHeart Radio and Billboard Latin Awards. With albums charting on Billboard, he's collaborated with icons like Carín León and Kacey Musgraves. Featured in the 2023 Gold Cup song, his track "Solo Muere Si Se Olvida" ranks in the Top 40 Regional Mexican Airplay. His 2023 releases, "Mejor Que Ayer" and "Mejor Así" with Mario Bautista, surpassed 10.5M Spotify streams.