Through Ford Music (and Música Ford), Ford partners with the best musicians from across the country, showing a bit of their lives and featuring the music that drives them to go further. This campaign is a continuation of our long-standing relationship with Ford. We love the work that we do for the Ford Music and Música Ford programs, which have featured more than 150 artists to date.
All of our Ford Music campaigns give a glimpse into the artists’ lives outside of music–and Larry Fleet took that to the next level when he invited Ford and MAX to join him and his family at their ranch home to create the content for this campaign.
Ford is a family company and Larry Fleet was more than happy to talk about how the Ford Expedition fits into his family’s lifestyle. Whether he’s heading to play a sold-out show or making memories with his family, the Ford Expedition and the certified Ford technicians who take care of it let Larry focus on doing what he loves.
The content from this campaign is designed to connect with the target audience on an emotional level, helping Ford build long-lasting relationships and fostering lifelong brand loyalty.
Celebrated for his evocative songwriting and robust voice, Larry Fleet navigated blue-collar jobs before signing with Big Loud Records. His albums include Workin' Hard (2019) and Stack of Records (2021). He's toured alongside Willie Nelson, Darius Rucker, and others. Discovered by Jake Owen, Fleet's hit "Where I Find God" showcases his soulful approach to country music, and it reached 43 on the US Country Airplay chart.