Larry Fleet shows how the Ford Expedition helps him spend more time making music and memories with his family.
Through Ford Music (and Música Ford), Ford partners with the best musicians from across the country, showing a bit of their lives and featuring the music that drives them to go further. This campaign is a continuation of our long-standing relationship with Ford. We love the work that we do for the Ford Music and Música Ford programs, which have featured more than 150 artists to date.
All of our Ford Music campaigns give a glimpse into the artists’ lives outside of music–and Larry Fleet took that to the next level when he invited Ford and MAX to join him and his family at their ranch home to create the content for this campaign.
Ford is a family company and Larry Fleet was more than happy to talk about how the Ford Expedition fits into his family’s lifestyle. Whether he’s heading to play a sold-out show or making memories with his family, the Ford Expedition and the certified Ford technicians who take care of it let Larry focus on doing what he loves.
The content from this campaign is designed to connect with the target audience on an emotional level, helping Ford build long-lasting relationships and fostering lifelong brand loyalty.
The content from this campaign features Larry Fleet’s song “Things I Take For Granted,” a song about appreciating the small things that make life worth living.
Celebrated for his evocative songwriting and robust voice, Larry Fleet navigated blue-collar jobs before signing with Big Loud Records. His albums include Workin' Hard (2019) and Stack of Records (2021). He's toured alongside Willie Nelson, Darius Rucker, and others. Discovered by Jake Owen, Fleet's hit "Where I Find God" showcases his soulful approach to country music, and it reached 43 on the US Country Airplay chart.
Follow Larry Fleet on Social / Streaming:
Mindy Noël Nash: March 6, 2026
A new 14,000-person study from Wavelength™ by MAX finds the generation that uses AI the most is also its harshest critic, especially when it comes to...
Mindy Noël Nash: March 6, 2026
Built on a study of 14,000+ US consumers, MAX’s new Wavelength™ platform pairs traditional segmentation with music fandom to surface patterns that...
Mindy Noël Nash: March 5, 2026
SXSW is only a week away. Time to get weird! (And, you know, talk about data and music and marketing and tech and stuff).
Rising country star Priscilla Block joins Ford Music to highlight the expert service provided by Ford Service Techs and her favorite features on the...
Music That Fits Matt Stell is partnering with Wranglers and Boot Barn to talk about his music career and his favorite jeans (Wranglers Retro 88s fit).
Lexus Presenta a Luis Figueroa Lexus partnered with Puerto Rican singer-songwriter Luis Figueroa to highlight the features of the Lexus IS luxury...
MAX
