Accounting+ is partnering with cross-genre artist and viral star Futuristic to reach Gen Z students and encourage them to consider a career in accounting.
Accounting is a critical part of any business. Accounting+ came to MAX with an important question: how can we engage and inspire young people to pursue accounting as a career path?
MAX partnered with Accounting+ to help create a campaign that drives awareness and engagement with diverse Gen Zers, particularly Black and Hispanic 16-22 year olds, by showing how accounting skills can lead to limitless opportunities in any career path.
MAX identified Futuristic as the perfect artist for this campaign, given his status as an indie rap artist and business owner who embodies the spirit of entrepreneurship and financial savvy. A rising star in the music industry, Futuristic's appeal to Gen Z is undeniable. He is also an entrepreneur who has firsthand knowledge about the value of accounting, having learned the hard way the importance of good accounting in running a business.
The campaign includes custom content (created by the MAX team) featuring an interview with Futuristic where he talks about his life as a musician and entrepreneur. He shares a story about a financial lesson he learned early in his career and why he wishes he had a better understanding of accounting before becoming an entrepreneur. Through his personal experience, Futuristic highlights the importance of accounting in running a successful business and the benefits of having financial knowledge in any career path.
Social media posts emphasize the message that accounting is a critical part of any business and a real-world skill that offers limitless opportunities. These posts encourage young people to invest in themselves and their future with Accounting+ and provide a call-to-action to join the program at JoinAccountingPlus.com.
Arizona-based Futuristic has become a viral star with his outgoing personality and engaging social media presence. After the release of his third album, The Rise, he gained recognition at #10 on the US Rap Albums. Since then, Futuristic has released nine more studio albums, including his 2023 release Never 2 Late. With over 766 thousand monthly listeners on Spotify and over 81 million views on YouTube, this artist is going to continue to make giant leaps in the music industry for years to come.
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