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Rosemary Waldrip: November 18, 2020
A while back, we looked at why music helps brands strike a chord with fans. With all of the changes in our lifestyles and habits, we decided to...
4 min read
Rosemary Waldrip: October 23, 2020
The Billboard Music Awards are based on quantifiable metrics (album and digital songs sales, streaming, radio airplay, touring, and social...
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MAX: August 10, 2020
DALLAS, TX - August 10, 2020 - Premium live streaming platform, SET.Livestream, announced today an exclusive album release party with GRAMMY-award...
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MAX: August 06, 2020
DALLAS - August 4, 2020 - Music Audience Exchange (MAX) and U.S. Cellular, recently announced a campaign with platinum-selling country music artist...
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Victoria Yip: July 23, 2020
Hello World Wide Web! Want to make your music library a little cooler than it is right now? Well then, here are some LEGIT artists you need to add...
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MAX: July 17, 2020
This week we wrap up our three part series on direct to consumer (D2C) brands and the marketing lessons they offer to artists. In part one we talked...
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Victoria Yip: July 09, 2020
Hello World! I'm particularly stoked to share with you a few of my picks for this week's Artists to Watch list in the EDM space. Who am I? Well, glad...
5 min read
On our last MAX Track, “Thinking Like a D2C Brand, Pt 1,” we talked about direct to consumer (D2C) brands and the lessons that they offer for all of...
3 min read
D2C brands have a lot of lessons to offer all of us and particularly music artists, as marketers. First, what are D2C brands? Most people get in...
