3 min read
Music, Music (and Apple) Everywhere
We have written in this column about marketing to Millennials, the role of artist content in savvy brands’ marketing efforts, the new world order of...
Music (19)
1 min read
Toyota Markets to the Beat of a Different Drum
Rosemary Waldrip: April 10, 2015
Brands across the globe are increasingly recognizing the difficulty of capturing consumers’ attention with traditional branded content. Today’s...
1 min read
Authenticity is Key in Brand-Artist Partnerships
The foundation of any successful brand-artist partnership is authenticity. Without it, messages come across as phony and fall flat, and the critical...
2 min read
Mountain Dew and SoundCloud’s “Green Label Sound: Open Call”
A recent article in Forbes got me thinking about Mountain Dew’s unique place in marketing history and how it arrived at its latest effort: “Green...
4 min read
From Selling Out to Breaking Out: The Evolution of Artist/Brand Partnerships
From Advertising Age’s excellent series of articles to Gawker’s view that “ . . . the current young generation is being sold wholesale the idea that...
3 min read
The Next Gen of Ad-Tech Will Amplify Your Authentic Voice
With millennials poised to overtake Boomers as the nation’s largest living generation, the discussion around how to market to this demographic has...
2 min read
Target and the Five Elements of Millennial Marketing
If you caught the Grammys last night, you couldn’t have missed Target’s Imagine Dragons concert spot. The big-box retailer ponied up what is...
4 min read
The Music Business' Only Hope is Transparency
Paul Graham is the founder of Y-Combinator. If you're unfamiliar with Y-Combinator, it's a sort of combination boot camp/mentor program/seed...
4 min read
Artists and Brands Make Their Fans/Customers Teachers
The impulse to teach is a powerful one. For me, it provides me with my Joseph Cambell "bliss."