3 min read
Information Symmetry: Uber, Airbnb, and the Music Industry
There’s a passage from a March 15 TechCrunch post that recently went viral. You may have seen it –it reads:
Music (19)
2 min read
For Artists: 3 Questions to Ask Yourself When a Brand Wants to Work With You
As an artist, you may at some point be approached by a brand that wants to partner with you – and not in the traditional “I’ll give you money to sing...
3 min read
Music, Music (and Apple) Everywhere
We have written in this column about marketing to Millennials, the role of artist content in savvy brands’ marketing efforts, the new world order of...
1 min read
Toyota Markets to the Beat of a Different Drum
Brands across the globe are increasingly recognizing the difficulty of capturing consumers’ attention with traditional branded content. Today’s...
1 min read
Authenticity is Key in Brand-Artist Partnerships
The foundation of any successful brand-artist partnership is authenticity. Without it, messages come across as phony and fall flat, and the critical...
2 min read
Mountain Dew and SoundCloud’s “Green Label Sound: Open Call”
A recent article in Forbes got me thinking about Mountain Dew’s unique place in marketing history and how it arrived at its latest effort: “Green...
4 min read
From Selling Out to Breaking Out: The Evolution of Artist/Brand Partnerships
From Advertising Age’s excellent series of articles to Gawker’s view that “ . . . the current young generation is being sold wholesale the idea that...
3 min read
The Next Gen of Ad-Tech Will Amplify Your Authentic Voice
With millennials poised to overtake Boomers as the nation’s largest living generation, the discussion around how to market to this demographic has...