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The State of Music Sponsorship in 2022

We love a good prediction article. We’ve been reading a ton of really great editorials, blogs,...

How Well Do You Know 2021 Trends?

A lot happened in 2021. There were TikTok dance crazes, captivating album releases, bingeworthy...

MAX Insights: Mitigating Risks in the Me-Conomy with Music

Throughout this series, we’ve talked a lot about change: change in technology, demographics,...

Risks in the Me-conomy

People want to be seen, heard, understood, reflected, and entertained, or else brands risk...

From “D2C” to “D2ME”

The D2C business model has been around for centuries, but lately, D2C has been experiencing a...

The Age of Adaptability

In the second installment of this series, we talked about how all of the changes seemingly...

The Z Factor: Stats on Stats on Stats

The me-conomy exists because of the shift in power from brands to people across demographics and...

Loyalty, Loyalty, Loyalty

Brand loyalty is the ultimate goal for marketers. It’s the pot of gold at the end of the...

Balancing "Me" with "We"

The power dynamic between brands and people looks nothing like it did twenty years ago—or even...