3 min read
SXSW 2026 Recap: Fan Data and Brand Partnerships
The dust has settled on SXSW 2026 and on our panel, "Beyond the Stage: Transforming Fandom and Partnerships with Data."
Marketing
3 min read
35% of Gen Zers Would Stop Liking a Song After Learning It Was Created by AI
A new 14,000-person study from Wavelength™ by MAX finds the generation that uses AI the most is also its harshest critic, especially when it comes to...
2 min read
Wavelength by MAX Maps Consumer Trends to Music Fandom
Built on a study of 14,000+ US consumers, MAX’s new Wavelength™ platform pairs traditional segmentation with music fandom to surface patterns that...
1 min read
SXSW 2026: Transforming Fandom and Partnerships with Data
SXSW is only a week away. Time to get weird! (And, you know, talk about data and music and marketing and tech and stuff).
5 min read
The Right Time to Partner with an Artist: A Strategic Guide for Brands (Part 2)
In Part 1, we discussed how timing can turn a five-figure partnership into a seven-figure headache almost overnight. But timing is more than just a...
4 min read
Coachella’s Not Dead: But Its Cultural Impact Is On Life Support
Let me give it to you straight. Is Coachella dead? Nah. But for a lot of fans, it’s definitely not alive in the way it used to be. What once felt...
9 min read
The Right Time to Partner with an Artist: A Strategic Guide for Brands (Pt 1)
It’s a common question: what drives the cost of an artist partnership up (or down)? I mean, an artist’s fee can range from four to seven figures…and...
4 min read
Why Music & Cultural Diversity Matter in Marketing
Let’s talk about something every brand needs to prioritize in 2025—relevance. You can have the best product, the most brilliant creative, or even a...