5 min read
Craig Rector: May 05, 2025
In Part 1, we discussed how timing can turn a five-figure partnership into a seven-figure headache almost overnight. But timing is more than just a...
4 min read
Craig Rector: April 25, 2025
Let me give it to you straight. Is Coachella dead? Nah. But for a lot of fans, it’s definitely not alive in the way it used to be. What once felt...
9 min read
Craig Rector: March 17, 2025
It’s a common question: what drives the cost of an artist partnership up (or down)? I mean, an artist’s fee can range from four to seven figures…and...
4 min read
Craig Rector: March 08, 2025
Let’s talk about something every brand needs to prioritize in 2025—relevance. You can have the best product, the most brilliant creative, or even a...
6 min read
Craig Rector: February 14, 2025
Best to Worst Ranked Super Bowl Ads: Music Themed Take Me Home: Rocket 🙌🏆 Knock Out: Pfizer 👍😢 The Fans: Taco Bell 👍🔥 Turn Back Time: Uber Eats...
3 min read
Craig Rector: January 17, 2025
The clock’s ticking—err…tick tocking, if I may—and TikTok is set to vanish from U.S. app stores on Sunday, January 19th. Naturally, the entire...
2 min read
Craig Rector: December 13, 2024
If you'resubscribedand read last week’s MAXtape, you know that Wednesday nightMAX.Liveparticipated in theDigital Fight ClubInfluencer Marketing:...
8 min read
Craig Rector: October 31, 2024
Table of Contents Prologue: The Allure of Music Industry Manor Ch 1: Hall of Infinite Possibility Ch 2: The Specter’s Contract Ch 3: Sacred Oath of...
3 min read
MAX: May 02, 2024
You might have noticed that we’ve given our branding a little update recently … a little glow-up, a little polish, a little yassification, even.
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