Parker McCollum × Dr Pepper Creamy Coconut

Dr Pepper Creamy Coconut is back - and no one is more excited than country star Parker McCollum!

Was it all just a dream?

Along with Dr Pepper fans everywhere, Parker couldn't get the limited-edition Dr Pepper Creamy Coconut flavor out of his head.

Look, we all know that alllllll of the Dr Pepper flavors are fan-freaking-tastic, but when you fall in love with a limited time flavor like Dr Pepper Creamy Coconut, sometimes, it just lives rent free in your brain.

And sometimes, that starts to affect all areas of your life... 👀

And then it happened...

Earlier this year, during a live Parker McCollum concert, fans heard Parker flub the lyrics to his own song.

But did he really flub those lyrics? Or did he just find the words he'd always been missing from an otherwise perfect love song?

Fans swooped into the comments to beg Dr Pepper to bring back the Creamy Coconut flavor and to partner with Parker McCollum... and Dr Pepper listened.

So, now we have an AMAZING campaign featuring Dr Pepper Creamy Coconut's biggest fan, Parker McCollum, and for a limited time, we can all get a taste of the dream (and by the dream, we of course mean Dr Pepper Creamy Coconut).

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Digital + Retail Integration

One of the things that makes our work with Dr Pepper so special is the integration of a national digital campaign into retailer-specific assets that drive sales at the local level.

This integration has successfully driven retail sales across several past Dr Pepper campaigns because it is built with multiple touchpoints, cohesive messaging across assets, and various sweeps entry methods.

Get to Know Parker McCollum

Singer/songwriter and multi-instrumentalist Parker McCollum has become a country music superstar by connecting with fans and critics alike through his relatable and authentic sound. He has been named an ‘Artist to Watch’ by Rolling Stone, Billboard, SiriusXM, CMT, RIAA, and more with American Songwriter noting, “The Texas native teeters on the edge of next-level superstardom.”

McCollum headlined his massive Burn It Down Tour playing at some of the most iconic venues in the nation and appearing at country’s top music festivals. McCollum is a two-time ACM Award-winning artist, and he has earned CMA nominations for three straight years, including Song of the Year for his explosive platinum-selling “Burn It Down.”

McCollum’s self-titled fifth studio album, PARKER MCCOLLUM, is available now.

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