The GRAMMY Awards were a big night for several MAX artist partners, but one moment in particular resonated with me. During his acceptance speech for Album of the Year, Jon Batiste said:
“The creative arts are subjective and they reach people at a point in their lives when they need it most. It's like a song or an album is made and it's almost like it has a radar to find the person...”
It's moments like these that reflect the power music has in our lives and the opportunity brands have to be a part of that experience.
We’re grateful to all of the people we have worked with (and hope to work with in the future) who help music get to people exactly when they need it.
Mindy Noël Nash: September 10, 2026
Hip-hop artist Marcey Yates joins McDonald's to promote the Red Bull® Dragonberry Energizer via a social campaign across Facebook, Instagram, and...
Mindy Noël Nash: September 9, 2026
Rock band Blackberry Smoke is partnering with NHTSA to encourage safe motorcycle riding habits through targeted social, YouTube pre-roll ads, and...
Mindy Noël Nash: September 8, 2026
Latin pop artist Christopher Vélez is partnering with NHTSA for a storytelling campaign targeting young male Spanish speakers to spread awareness...
In recognition of Pride, we’re featuring some of our favorite LGBTQIA+ artists throughout the month of June - when you discover your new favorite, be...
George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top...
Craig Rector
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