The GRAMMY Awards were a big night for several MAX artist partners, but one moment in particular resonated with me. During his acceptance speech for Album of the Year, Jon Batiste said:
“The creative arts are subjective and they reach people at a point in their lives when they need it most. It's like a song or an album is made and it's almost like it has a radar to find the person...”
It's moments like these that reflect the power music has in our lives and the opportunity brands have to be a part of that experience.
We’re grateful to all of the people we have worked with (and hope to work with in the future) who help music get to people exactly when they need it.
Mindy Noël Nash: February 18, 2026
Lainey Wilson is back for another Ford Truck Month celebration! And she's bringing a brand new song to this partnership, along with a git-up-and-go...
Mindy Noël Nash: February 17, 2026
Our latest Ford Truck Month campaign is here! Latin music star Carolina Ross joins the Música Ford family to drive affinity and consideration for the...
Mindy Noël Nash: February 12, 2026
Hard to say... super easy to eat. The Ton3s got to try the McDonald's Crispy Chicken Biscuit with Hot Honey—and they're lovin' it!
George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top...
In recognition of Pride, we’re featuring some of our favorite LGBTQIA+ artists throughout the month of June - when you discover your new favorite, be...
Craig Rector
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