The GRAMMY Awards were a big night for several MAX artist partners, but one moment in particular resonated with me. During his acceptance speech for Album of the Year, Jon Batiste said:
“The creative arts are subjective and they reach people at a point in their lives when they need it most. It's like a song or an album is made and it's almost like it has a radar to find the person...”
It's moments like these that reflect the power music has in our lives and the opportunity brands have to be a part of that experience.
We’re grateful to all of the people we have worked with (and hope to work with in the future) who help music get to people exactly when they need it.
Mindy Noël Nash: April 1, 2026
UScellular® and singer/songwriter Max McNown are bringing people together through music to celebrate shared experiences.
Mindy Noël Nash: March 24, 2026
The dust has settled on SXSW 2026 and on our panel, "Beyond the Stage: Transforming Fandom and Partnerships with Data."
Mindy Noël Nash: March 16, 2026
Texas country superstar Parker McCollum was already a big fan of Dr Pepper, so when we reached out to let him know that Dr Pepper was interested in...
George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top...
In recognition of Pride, we’re featuring some of our favorite LGBTQIA+ artists throughout the month of June - when you discover your new favorite, be...
Craig Rector
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