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Isabel Marie Sanchez x USAA

Isabel Marie Sanchez x USAA
Isabel Marie Sanchez x USAA
1:50

We are honored to announce the collaboration between Isabel Marie Sanchez and USAA. It means so much to have had a hand in a partnership like this, one that everyone can connect with. We love it, and we hope you do too!

Full Circle

Isabel Marie Sanchez believes this partnership is a full circle moment. Her grandfather's stories about his service, have served as a reminder to honor her skills and abilities. For Isabel, this means singing songs that connect to service members and giving them a space to feel good. Being able to perform for them, gives her a sense of pride not only for herself, but for her grandfather. 

Isabel has always loved giving back to the community that made her who she is. USAA and Isabel are one in the same, always striving to find ways to pay it forward.

Campaign Highlights

  • Artist: Isabel Marie Sanchez
  • Brand: USAA
  • Industry: Financial Service (Insurance) 
  • Product: Enrolling in USAA
  • Agency Partner: N/A (Brand Direct)

Audience Insights

  • Geographics: Nationwide
  • Demographics: 18-43 yr old, Hispanic
  • Psychographics: Financially mindful current and former military families raising children
  • Objectives: Awareness (primary), Engagement (secondary)
    •  

Commitment to the Best

USAA is just as committed to service members as Isabel, it's what makes them the perfect pairing. USAA was made by service members for service members, and they are the perfect way to know that you and your family are taken care of. It's what they know best. 

Want to know more about what USAA can do for you? Check it out here!

About MAX (Music Audience Exchange):

Music Audience Exchange (MAX) is the tech company powering your favorite brand x music partnerships. Backed by tech VCs and built by a team of data scientists, engineers, music pros, and digital media experts, MAX is breaking new ground—powering partnerships for top brands (like Ford, Rocket Mortgage, McDonald’s, AARP, US Marine Corps, and more) and supporting a growing portfolio of 6,000+ artists (including Alicia Keys, Kane Brown, Jon Batiste, Eslabon Armado, Leela James, Lalah Hathaway, Justin Quiles, AJR, and Melissa Etheridge) with live engagement tools and promotional sponsorships.

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