Hardy x UScellular

Together, Hardy and UScellular want to inspire everyone to take a moment to unplug from the screen and focus on real-life connections with the people who matter most. Because nothing says “I’m really here” like sharing epic memories IRL instead of on-screen.

Let Live Music Be Live!

Nothing beats the thrill of a live show—goosebumps on your arms, the crowd belting out every lyric, and that electrifying rush when your favorite artist steps on stage. Hardy totally gets it. One of his biggest concert pet peeves? People glued to their phones instead of getting lost in the music. Both artists and fans deserve to be fully present for that once-in-a-lifetime moment.

That’s exactly why Hardy and UScellular make the perfect team—they believe everyone should get to enjoy their favorite things without feeling chained to a screen. Sure, sharing is caring, but there’s a time and place (and it’s not when the drum solo is about to drop). Take a moment to unplug, embrace the experience, and soak up the magic of live music the way it’s meant to be. After all, that’s what memories are made of.

Connecting Fans, Connecting Families

One of Hardy’s earliest memories is jamming out to music with his dad—no wires, no distractions, just the simple beauty of a father-son bond. It’s these real, unplugged moments that make this collaboration so special. After all, it’s not every day you see a telecommunications company telling you to, well, embrace the moments beyond your screen.

But that’s exactly the vibe Hardy’s song “Screen” celebrates—tuning in to real life and tuning out of the endless scroll. Hardy and UScellular stand for those shared experiences that really matter: a phone-free family dinner or a sunset you watch with your own eyes, not your camera lens. Because sometimes, the best kind of connection is the one that doesn’t require a signal bar.

About MAX (Music Audience Exchange):

Music Audience Exchange (MAX) is the tech company powering your favorite brand x music partnerships. Backed by tech VCs and built by a team of data scientists, engineers, music pros, and digital media experts, MAX is breaking new ground—powering partnerships for top brands (like Ford, Rocket Mortgage, McDonald’s, AARP, US Marine Corps, and more) and supporting a growing portfolio of 6,000+ artists (including Alicia Keys, Kane Brown, Jon Batiste, Eslabon Armado, Leela James, Lalah Hathaway, Justin Quiles, AJR, and Melissa Etheridge) with live engagement tools and promotional sponsorships.