Eslabon Armado × Ford 2023

Record-breaking Regional Mexican superstars Eslabon Armado join Música Ford for a second time to talk about how Ford has played a role in their musical journey.

Música Ford Presents: Eslabon Armado

Through Música Ford (and Ford Music), Ford partners with the best musicians from across the country, showing a bit of their lives and featuring the music that drives them to go further. This Música Ford campaign is a continuation of a long-standing, successful relationship between MAX and Ford–and marks the second time that Eslabon Armado has partnered with Ford!

Música Ford’s program success starts with finding the right artist partner to meet each campaign’s specific needs and who are a good fit with Ford’s brand personality. Back in 2022, our team identified Eslabon Armado as the perfect artist partner to help Ford drive awareness and consideration with Hispanic audiences based on several audience attributes and their affinity for Ford. 

Since that last Música Ford campaign, Eslabon Armado has exploded in popularity with the band breaking records, winning awards, and making history. Building off of the success of the previous campaign, we extended the partnership with Eslabon Armado, creating a Música Ford campaign that celebrates the band’s recent accomplishments and lets Ford continue to be a big part of their artist journey. 

Thanks to our amazing MAX artist team, Ford’s relationship with Eslabon Armado began when they were emerging artists and has continued as they top Billboard charts and change the face of the music industry.

🎤 Record Breaking Song: “Ella Baila Sola”

• First Regional Mexican song to reach #1 on the Billboard Global 200 – and held the #1 spot for 6 weeks
• Reached #4 on the Billboard US Hot 100
• Most streamed Latin song of 2023 on Spotify ( 750M+)
• Performed at Premios Tu Música Urbano in June 2023 and Premios Juventud in July 2023

🎵 History-Making Albums: Desvelado

• Desvelado debuted at #1 on Billboard’s Top Latin Albums and set a new record for the largest week for a regional Mexican album
• Desvelado opened at #6 on the all-genre Billboard 200, becoming the highest rank ever for a regional Mexican album
• All 6 of the group’s studio albums have reached #1 on the Billboard Regional Mexican charts

🏆🏆 Award-Winning Year

• Won Top Artist – Regional Urban at Premios Tu Música Urbano 
• Won Best Regional Mexican Song at Premios Juventud Awards and was nominated for Favorite Group or Duo of The Year
• Lead vocalist Pedro Tovar Hit #1 on Hot Songwriters Chart in April 2023
• Headlining show at Crypto.com Arena on July 15 with 20,000 fans

The Song: “Ella Baila Sola”

This campaign features Eslabon Armado’s record breaking song “Ella Baila Sola” in both video and audio assets.

Get to Know Eslabon Armado

Eslabon Armado is a group from California that plays Regional Mexican music. They have numerous nominations and awards from the American and Latin Music Awards, iHeart Radio, Billboard, and Latin Billboard. Their album, Nostalgia, became the first Regional Mexican album to reach a top 10 position on the Billboard 200 Chart at number 9. However, Eslabon’s newest album, Desvelado, has broken their previous record by charting at number 6 on the Billboard 200 Chart. Additionally, their recent single, “Ella Baila Sola,” has also broken records for the band, charting at number 1 on the Billboard Hot Latin Chart, and has received an RIAA 4x Platinum award.

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