MAX's content team has been hard at work creating custom assets for this Schwarzkopf ✕ Pitizion campaign. Join us as we dive into the details of this Spanish language campaign designed to empower Hispanic women by helping them rock the world with confidence and beautiful hair.
Latin superstar Pitizion, with her unique music genre of Latin soul, is a true advocate for the power of confidence. She passionately shares how having beautiful hair makes her feel more self-assured and ready to conquer the world. She reminds us that when we look good, we feel good.
Pitizion herself used Schwarzkopf Keratin Color to color her hair for the campaign–and it looks absolutely stunning! The MAX content team captured this transformation through captivating photography that showcases Pitizion's vibrant and confident new look.
MAX crafted a compelling long-form video that takes you behind the scenes of Pitizion's hair coloring journey and shares her personal tips for those who want to try coloring their hair at home. Additionally, we developed a series of short social videos, each offering bite-sized hair care advice and showcasing Pitizion's infectious energy and charm.
As a bonus, fans have the opportunity to enter a sweepstake for a chance to win a trip for themselves and a friend to Piti’s hometown: the vibrant city of Miami, Florida! But that's not all—the lucky winner will also receive a Pitizion-style hat: a fantastic accessory to boost their confidence and complete their look. When participants enter the sweeps, they will receive a confirmation email with more information about Schwarzkopf Keratin Color, ensuring they have all the details to achieve stunning hair at home.
This Música Schwarzkopf ✕ Pitizion campaign is an incredible celebration of self-expression, confidence, and vibrant hair. Thanks to MAX's content team, this campaign has come to life with a range of custom assets, including engaging videos, captivating photography, and inspiring social posts. Remember, beautiful hair has the power to transform not just your appearance, but also your confidence.
Get to Know Pitizion
Pitizion is a Colombian musician known for her unique sound and socially conscious lyrics. Her music combines different genres, including reggaeton, pop, and Latin trap, and her lyrics address social issues like mental health, social justice, and gender equality. In 2020, Pitizion released her debut album La Piti, which features collaborations with other Latin music stars and has been celebrated for its originality and socially conscious themes. She was nominated for Best New Artist at the 2020 Latin Grammys and has been on several TV shows from Telemundo to Disney+.