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The Great Digital Migration: Where Will Users Go If TikTok Goes Dark…Again?

2 min read

The Great Digital Migration: Where Will Users Go If TikTok Goes Dark…Again?

TikTok's potential ban isn't just another headline – it's a ticking time bomb set to reshape how hundreds of millions of Americans consume content. With just 75 days (April 5, 2025) until the platform could go dark, our exclusive survey of 5,000+...

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The TikTok Ban: Will We Survive?

3 min read

The TikTok Ban: Will We Survive?

The clock’s ticking—err…tick tocking, if I may—and TikTok is set to vanish from U.S. app stores on Sunday, January 19th. Naturally, the entire...

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Hardy x UScellular | Music Partnerships meet Marketing Pperformance

2 min read

Hardy x UScellular

Together, Hardy and UScellular want to inspire everyone to take a moment to unplug from the screen and focus on real-life connections with the people...

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Influencer Marketing: Message vs Messenger

2 min read

Influencer Marketing: Message vs Messenger

If you'resubscribedand read last week’s MAXtape, you know that Wednesday nightMAX.Liveparticipated in theDigital Fight ClubInfluencer Marketing:...

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Kenny Lattimore x AARP | Music Partnerships meet Marketing Performance

2 min read

Kenny Lattimore x AARP

This holiday season, we’re cranking up the soul and cutting through the festive noise. We’ve teamed up acclaimed R&B vocalist Kenny Lattimore with...

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67th GRAMMY Awards | MAX Artist Parter Nominations

4 min read

2025 GRAMMY Awards

Our artist partners will be shining brighter than ever at the 67th Annual GRAMMY Awards! 🎶 With 55 nominations across 35 incredible artists, we’re...

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Maddie & Tae x Dial | Music Partnerships meet Marketing Performance

2 min read

Maddie & Tae x Dial

We're excited to announce a new collaboration with country music duo Maddie & Tae and Dial, offering fans an opportunity to #DialUpYourClean and...

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Caloncho x Ford

3 min read

Caloncho x Ford

Discover how Caloncho’s authentic connection with Ford creates a soulful journey that transcends language and touches the heart.

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Corey Kent x Ford | Music Partnerships meet Marketing Performance

1 min read

Corey Kent x Ford

Ford Music is excited to welcome rising country music powerhouse Corey Kent to its roster. Through this new partnership, Ford aims to engage Texas...

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