Lexus Presenta a Luis Figueroa
Lexus partnered with Puerto Rican singer-songwriter Luis Figueroa to highlight the features of the Lexus IS luxury sport sedan.
This partnership was a national social/digital campaign with the goal of reaching bilingual Hispanic Americans.
Watch the video below to see how Luis Figueroa disconnects from the world by driving his 2021 Lexus IS 350. After a long day playing and working in the recording studio, Luis loves to escape to his Lexus and drive around Miami. He talks about the features of the IS, including the IS 350’s touchscreen that lets him play his latest single.
Luis Figueroa’s love of music started at an early age, when he first learned to play the guitar, drums, and piano. When word of his stunning voice got around his tight-knit community in Philadelphia, Luis was invited to sing on stage with artists such as Johnny Rivera, La India, and Domingo Quiñones. After attending Berklee College of Music, Luis began to upload videos on YouTube, where he caught the attention of singer Marc Anthony who signed him to his record label Magnus Media.
Follow Luis Figueroa on Social / Streaming:
Mindy Noël Nash: June 4, 2026
McDonald's is celebrating Black Music Month with Justin Garner and Ian Kelly with custom content created to resonate with audiences in each artist's...
Mindy Noël Nash: May 29, 2026
Just announced: the 2026 Americana Honors & Awards nominees - and we've got six MAX artist partners up for honors this year!
Mindy Noël Nash: May 29, 2026
Country star Lauren Alaina partners with USAA to share her story and raise awareness about the benefits of USAA membership for military families.
Lexus Presenta a Pitizion Lexus partnered with singer/songwriter Pitizion to show how she relaxes by driving her 2021 Lexus IS 350.
The United States Marine Corps is partnering with Futuristic to invite people to learn which leadership traits they share with the USMC. This...
GRAMMY-nominated Regional Mexican artist Lupita Infante is partnering with McDonald’s to engage Hispanic Gen Z audiences through music.
MAX
