Country star Kylie Morgan joins the Ford Music family—and shows off her own Ford Bronco!
If you’re wondering who is about to be nominated for an ACM Award, our Ford Music campaigns are basically an ACM Award prediction machine! Last year, Priscilla Block found out about her very first ACM nomination while she was on-set for her Ford Music shoot—and this year, Kylie Morgan found out about her first ACM nom on what should have been the first day of her Ford Music shoot (if it hadn’t gotten rained out). Shout out to our awesome artist team who is 🔥 when it comes to finding artists who are on their way to the top!
Anyway, about this campaign: our team surfaced Kylie Morgan as an ideal artist to meet this campaign’s specific needs—and her personal connection to Ford made this partnership such a perfect fit!
Kylie Morgan loves spending time outdoors in nature—and her own Ford Bronco (I’ll talk more about her Bronco in a minute 😁) keeps her ready for adventure. Kylie is full of talent and passion and Ford loves working with artists who aren’t afraid to chase their dreams (she has a tattoo of the date she moved to Nashville to follow her passion and become a country artist).
We love it when an artist joins the first production call of a campaign and Kylie was THRILLED to be part of the creative process for her Ford Music partnership. She talked all about how she’s always been a Ford girl who comes from a Ford family—and she told our team a story about her own Ford Bronco (that she named “Freedom”) and her song, “Sugar Daddy,” that was so good, we HAD to include it in the campaign!
(watch the video below to see the “Sugar Daddy” origin story 😀)
I talked to our Artist Relations Manager Rachel Robillard here at MAX and she had a million great things to say about working with Kylie Morgan and her team! First of all, Kylie is a natural performer, which means that the production team finished an hour early because Kylie was so efficient, comfortable, confident, and charismatic on camera.
Post-production was super smooth too—Kylie’s artist team was so responsive and a pleasure to work with (and we stan an all-woman team! 😍).
This Kylie Morgan x Ford Music campaign invites fans to share their own Ford stories and includes an artist-centered sweepstakes where fans can enter for the chance to win a VIP music experience at a Kylie Morgan show. On top of showcasing incredible artists, Ford Music gives fans the opportunity to engage with their favorite artists and to share their own brand love.
Kylie Morgan has made a significant mark in the country music scene as a singer-songwriter noted for her candid storytelling and dynamic live performances. Garnering attention for her confessional lyrics and heartfelt stage presence, Morgan has opened for renowned acts like Old Dominion, showcasing her ability to connect with audiences through her music. Her early career achievements include being named on the Country Music Association's "Who New To Watch" list at just 16 years old. She was spotlighted as one of CMT's 2019 Listen Up artists, highlighting her as a promising talent in the genre.
Follow Kylie Morgan on Social / Streaming:
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