Cody Johnson ✕ Ford Truck Month

Ford Music Presents: Cody Johnson

Through Ford Music (and Música Ford), Ford partners with the best musicians from across the country, showing a bit of their lives and featuring the music that drives them to go further. 

Country music star Cody Johnson is 100% cowboy, through and through. He started playing music when he was 12 years old and, just a few years later, started competing in local rodeos as a bull rider. Even when he decided to pursue a career in music full-time, he still felt the pull of cowboy life and spent time playing concerts on the rodeo circuit. 

Our team used our MAX Artist Matching Engine™ to identify Cody Johnson as an ideal artist partner to help Ford celebrate Ford Truck Month based on several key audience attributes. We also look at an artist’s personality and brand alignment when facilitating a brand partnership, and Cody Johnson’s values of hard work, dependability, and resilience have shaped his career and reflect the values that made the Ford F-series America’s best selling truck for 46 years.

This campaign includes social, video, and audio content driving brand awareness and engagement with current and potential Ford owners. Custom content celebrating Ford Truck Month features Cody Johnson talking about what drives his career and why he loves the features on the Ford F-150. Fans are also invited to register for the chance to win The Cody Johnson Flyaway Experience: a VIP package that includes concert tickets, flight, hotel, and an exclusive meet & greet with Cody Johnson at the show.

Additionally, Ford will be giving fans the opportunity to interact and the chance to win autographed merch at a number of Cody Johnson arena shows, using SET.Live to engage and reward fans. 

The Song: “Human”

This campaign includes streaming audio spots featuring “Human,” the vulnerable, autobiographical title track from Cody Johnson’s ambitious double album.

Get to Know Cody Johnson

Cody Johnson is a country music singer from Sebastopol, Texas. He started his career in 2006, and since, he’s released eight studio albums. Four of those albums reached the top ten on the US Country Chart, most notably, Ain’t Nothin’ to It, which hit number one and is certified RIAA Gold. Cody has also won two 2022 CMA Awards for Single of the Year and Music Video of the Year, has a double platinum for his single “Til You Can’t,” and has collaborated and toured with artists such as Miranda Lambert and Brooks & Dunn.

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