The joy of music goes hand in hand with travel and exploration. Motel 6 came to MAX looking for a way to showcase how the brand provides a home away from home for all music enthusiasts and adventurers. Whether you're on a road trip to catch your favorite band or embarking on a journey to pursue your musical aspirations, Motel 6 has your back.
Abraham Alexander's soulful voice and captivating performances made him an ideal choice for this campaign. Hailing from Athens, Greece, and now based in Fort Worth, Texas, Abraham's journey as an artist mirrors the very essence of exploration and discovery that Motel 6 embraces. His music resonates with fans and embodies the sense of camaraderie and shared experiences that make music festivals and road trips so unforgettable.
To bring this exciting campaign to life, our creative team worked closely with Motel 6 and Abraham Alexander to produce compelling content that captures the heart and soul of the music lover's experience. In a series of videos, the MAX creative team beautifully highlighted the magic of music and the joy of travel with Motel 6 as the perfect companion. The video content follows Abraham Alexander and his friends as they embark on a road trip, following the melodies of summer and exploring new sounds. With Motel 6 as their reliable and budget-friendly lodging choice, they embark on an adventure filled with good vibes and good times.
This campaign also includes a sweepstakes, giving fans the chance to see Abraham Alexander perform live, with VIP festival tickets in Austin, TX.
At MAX, we take pride in crafting authentic and powerful connections between brands and artists, enhancing the overall fan experience. This Motel 6 x Abraham Alexander campaign is a testament to the power of music in bringing brands' stories to life in a meaningful way.
Video content brings the spotlight on Abraham Alexander, performing on stage amidst the festival atmosphere. Set to his feature song, “Eye Can See” the video evokes the excitement and energy that comes with attending a music festival. As part of their commitment to supporting emerging artists, Motel 6 encourages music lovers to share the love for Abraham's music with their friends, sparking a sense of community and camaraderie.
Abraham Alexander is a singer-songwriter from Athens, Greece, who lives in Fort Worth, Texas. Since his debut in 2019, he’s opened with artists like the Black Pumas, Lucius, Gary CLark Jr., Wilder Woods, and LeonBridges. Abraham has played at large festivals like Sundance Film Festival and SXSW. With his new album SEA/SONS, his audience is multiplying, with over 282 thousand monthly listeners on Spotify and over 1.09 million views on YouTube.