“Ford Truck Month presents Thomas Rhett”
Every year, Ford launches what is now an American tradition – Ford Truck Month! This year, Ford partnered with CMA-winning country music artist Thomas Rhett in conjunction with its always-on Ford Music program.
Through Ford Music (and Música Ford), Ford partners with the best emerging musicians from across the country, showing a bit of their lives and featuring the music that drives them to go further.
This campaign featured Thomas Rhett’s new single, “Sixteen,” and the Ford F150. The partnership also included a sweepstakes where fans entered to win a VIP meet-and-greet experience backstage with Thomas Rhett in his original Ford F150.
Watch Thomas Rhett talk about his personal connection to and love for the Ford F150 in the video below.
Thomas Rhett came from a musical family and first found success in the music industry as a songwriter. He still employs his songwriting chops for his solo work to create albums that encompass sprawling narratives, leading his audience along winding emotional journeys.
While Thomas Rhett was born into country music, he has come into his own as an artist and songwriter, releasing five studio albums and earning eight ACM Awards, two CMA Awards, four GRAMMY nominations, plus trophies from the CMT Music Awards, Billboard Awards and iHeartRadio Awards.
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