Through Ford Music (and Música Ford), Ford partners with the best musicians from across the country, showing a bit of their lives and featuring the music that drives them to go further. This campaign is a continuation of our successful relationship with Ford and one of many MAX/Ford collaborations.
Each Ford Music partnership starts with finding the right artist to drive objectives and meet each campaign’s specific needs. For this campaign, Ford wanted to reach current and potential Ford drivers with two main messages: one highlighting the features on the Ford F-150 and the other driving awareness for the service available from trusted Ford-certified technicians at dealership locations. Using our MAX Artist Matching Engine™, our team identified Mitchell Tenpenny as the perfect artist partner to connect with the target audiences and to drive objectives.
When identifying an ideal artist partner, our team also prioritizes artists who are a good match for Ford’s brand personality and who genuinely love Ford–and Mitchell Tenpenny was a perfect fit. He’s a self-described “Ford guy,” through and through and he proved that he meant it when he showed up to the campaign shoot in his dad’s early 90s Ford F-150 (which is running great thanks to quality service from Ford-certified technicians).
For Mitchell Tenpenny, it’s not just about the truck, it’s about the legacy, and he was thrilled to join the Ford Music family.
The Song: “Bucket List”
This campaign features Mitchell Tenpenny’s song “Bucket List,” which is another reflection of his dad's legacy. The song was inspired by the lessons his dad taught him and his brother about finding the courage to chase your dreams.
Since his 2018 debut with the acclaimed "Telling All My Secrets," Nashville native Mitchell Tenpenny has carved a name for himself in country music. Tenpenny's dedicated fanbase has pushed him to over 1.3 billion total streams and top rankings on Spotify and SiriusXM's charts. His 2022 twenty-track album, This Is The Heavy, shows his evolution as an artist and commitment to authentic storytelling.