Our latest Ford Truck Month campaign is here! Latin music star Carolina Ross joins the Música Ford family to drive affinity and consideration for the Ford F-150®.
Carolina Ross showed that she feels just as much at home on a working ranch as she does on stage in front of thousands of fans. After introducing herself to the production crew, she introduced herself to all of the animals on the ranch as well. She went right into the coop to feed the chickens - and expertly swung herself onto horseback to take a quick ride around the property. Everyone on the production crew was super impressed!
Carolina was also excited to take the newest Ford F-150® for a test drive; campaign content shows her talking about her favorite features + the dependability of her Ford truck. She also asks her fans about their favorite music to listen to on a road truck, driving fan engagement.
Content is geotargeted and promoted through Carolina's social channels (Facebook, Instagram, & TikTok), on YouTube, and on regional Ford dealer channels through our Ford community management program.
Our Community Management team represents Ford Dealer Groups at the regional level, bridging the gap between national brand identity and local community impact. We specialize in high-impact storytelling and content creation. This includes capturing live coverage of regional partnerships and sponsorships, as well as producing exclusive, behind-the-scenes footage from national Música Ford campaigns. By providing this 'boots-on-the-ground' perspective, we translate massive brand initiatives into resonant regional content that builds authentic trust and credibility with the communities our dealer groups serve.
Mariachi singer-songwriter Carolina Ross made a name for herself through her online presence and extensive cover albums before branching out into original songs. She began releasing music online in 2014, including the single "Labios Tontos." In 2018, she issued a series of six cover albums known as Mis Covers, where she converted famous songs from the likes of Ricky Martin and Sia to mariachi versions.
Her debut album, Nunca Me Sueltes, was released in 2019 and featured a suite of original tracks. A mini-album surfaced in 2021 titled Mudanzas, acting as a seven-song tribute to Lupita D'Alessio, aka La Leona Dormida ("The Sleeping Lioness"). Her Christmas album, Navidad Con Mariachi followed later the same year. Ross released her second full-length LP, Cuestión de Tiempo, in 2022
Follow Carolina Ross on Social / Streaming:
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