Performance Media Manager
MAX Headquarters - Frisco, TX
MAX is where music partnerships meet marketing performance. MAX powers iconic collaborations for top brands (like Ford, McDonald’s, Opendoor, US Marine Corps, and more) and supports a growing portfolio of 6,000+ artists (including Alicia Keys, Luke Combs, Megan Thee Stallion, Jon Batiste, Eslabon Armado, Christian Nodal, Leela James, Lalah Hathaway, Justin Quiles, AJR, and Melissa Etheridge) with direct-to-fan engagement tools and promotional sponsorships. At MAX, we turn fan love into brand love with measurable (and impressive) results.
Job Description: Performance Media Manager
Location: Frisco, TX
Employment Type: Full-Time
Position Summary
The Performance Media Manager is a data-driven strategist responsible for the flawless execution and optimization of multi-channel advertising campaigns. Reporting to the Head of Media, this role acts as the bridge between creative vision and measurable business growth for our brand clients and artist roster. In a rapidly evolving landscape, you will leverage advanced analytics, AI-driven tools, and deep industry knowledge to maximize Return on Ad Spend (ROAS). This role requires an agile mindset to manage a diverse media mix ensuring every dollar invested delivers impact.
Key Responsibilities
Campaign Strategy & Execution
- Formulate and drive full-funnel marketing plans that bridge awareness, engagement, and conversion for high-profile artists and brands.
- Deploy and manage complex campaigns across a modern media mix: Social (Meta, TikTok, Reddit), Video (YouTube, CTV), Streaming Audio (Spotify, Pandora, Podcast Ads), and Programmatic..
- Execute advanced bidding tactics and experiment to navigate fluctuating auction dynamics.
- Manage bottoms-up forecasts and budget allocation, ensuring precise pacing across substantial monthly budgets to meet client goals and market demands.
Optimization & Analytics
- Perform ongoing campaign optimizations across audiences, placements, creative formats, devices, and geographies to drive media efficiency.
- Utilize Google Analytics 4 (GA4) and data visualization tools (e.g., Looker Studio) to monitor consumer journeys and identify friction points in the conversion funnel.
- Develop and maintain a measurement framework that aligns with modern attribution realities, utilizing incrementality testing and first-party data to validate performance beyond last-click attribution.
- Provide future forecasts and scenario modeling to predict outcomes based on varying budget levels and potential market shifts.
Technical Operations & Creative Collaboration
- Implement and validate tracking pixels and tags (GTM, Conversions API, etc.) to ensure accurate data capture in a cookieless environment.
- Troubleshoot performance issues such as ad disapprovals, tracking discrepancies, or platform API errors to minimize downtime.
- Collaborate with creative and artist relations teams to provide data-backed feedback on creative performance, guiding the development of "breakthrough" content that resonates.
- Create insightful reporting that translates complex metrics into clear, actionable narratives for stakeholders, highlighting key wins and strategic next steps.
Qualifications & Skills
- 4+ years of hands-on experience managing paid media campaigns, preferably within an agency, entertainment, or high-growth tech environment.
- Expert proficiency in major ad platforms: Deep knowledge of Meta Ads Manager, Google Ads, TikTok Ads, and DSPs.
- Strong understanding of modern digital metrics: Advanced grasp of ROAS, LTV, CAC, CPM, and attribution modeling.
- Technical fluency: Proficiency with Google Analytics 4 (GA4), Google Tag Manager, and Excel/Google Sheets (Pivot tables, VLOOKUPs, data modeling).
- Analytical & Strategic Mindset: Ability to synthesize data into strategy and forecast future trends.
- Adaptability: Proven ability to manage bulk edits and pivot strategies quickly across multiple accounts in a fast-paced industry.
- Passion for Innovation: A genuine drive to test beta features, new platforms, and emerging ad tech solutions.
This opportunity is in-office Monday through Thursday, with remote work on Fridays.