MAX PlatformTM
The only tech platform built specifically to help marketers make smarter investments in music.
Powered by data science, the MAX Platform™ finds your ideal artist partner then creates, distributes, and optimizes custom content and experiences across online and offline channels.
It takes a combination of data & tech and people & processes to build brand ✕ music partnerships that work.
The Data Science
The MAX Platform tracks 1.8M active artists and their fan bases, including:
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900+ Music Genres
Our data breaks down music classifications into genres, sub-genres, and natural language genres, and proprietary data-driven genres.
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200+ Audience Attributes
Audience data is broken out into demographic, geographic, and psychographic attributes that can be weighted and filtered to fine tune the consumer target.
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Social Data
The MAX Platform tracks the social, streaming, and video profiles of every artist for a quick look at their following size and reach.
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Trending Popularity
The MAX Platform maps the popularity of an artist over a rolling 30 day period to get the most current listener trends across the US.
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Concert Data
Get a snapshot of an artists past and upcoming concerts and shows to easily align with live activations with live performances.
Artist Matching EngineTM
Starting with your audience profile and defined objectives, we will input all relevant criteria into the Artist Matching Engine, including any specific brand/artist/consumer profiles, to generate a list of potential artists that your target already loves.
