Unique Opportunity for Your Brand to

Amplify Diverse Voices in 2021

As a founding member of AIMM, we are committed to creating opportunities for brands that are inclusive and reflective of diverse segments. Whether it’s Black History Month in February, Pride Month in June, or Hispanic Heritage Month in September – we help brands celebrate diversity through music year-round.

Upcoming Opportunities
Black History Month

Black History Month is a time to reflect and celebrate the contributions black Americans have made throughout U.S. history — honoring stories from the past, and amplifying stories that will build the future. It's about history, herstory, their stories — the people and places that inspire the artists of right now, the challenges they’ve overcome, and the pages that haven’t even been written yet.

Commitment Deadline: December 11, 2020

Sample Content

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How it Works

The MAX Platform^TM makes the process simple and turnkey...

PHASE 1:
PLANNING

Based on your objectives and the diverse segment you want to target, our platform and team of experts will identify the perfect artists.

PHASE 2:
CONTENT CREATION

Your brand is integrated into every touchpoint — from artist announcements on social to the livestream itself, with interactive fan engagement opportunities.

PHASE 3:
EXECUTION

We distribute your custom branded content on all channels — across audio, digital, social, video, and live experiences.

PHASE 4:
REPORTING

After the campaign, we provide a detailed, presentation-ready report that includes key insights and KPIs vs. benchmarks.

Data-Driven
Artist Selection

Matched to target audience through proprietary tech platform (MAX Artist Matching Engine^TM).

Engaging
Artist-Forward Content

Brands are seamlessly integrated into artist storytelling across key digital channels.

End-to-End
Partnership

Work with one partner from start to finish with optional add-ons like sweepstakes, retail POS, etc.

CULTURALLY-RELEVANT MARKETING

Builds Connections and Drives results

According to AIMM’s Cultural Insights Impact Measure (CIIM™), which measures the impact of culture in ads and programming, ads that connect with consumers via culture increase purchase intent by over 300 percent.

When consumers perceive ads as culturally relevant they are:

2.7X

more likely to buy from a brand for the first time

50%

more likely to repurchase from a brand

2.8X

more likely to recommend a brand