The countdown has begun for the 2025 Latin GRAMMYs! On November 13, 2025, Latin music will take the stage, and we're super excited because 11 of our artist partners have 17 nominations!
From Bobby Pulido's Tejano sound to Joaquina's pop hits, MAX/SET artist partners are nominated for categories like Album of the Year, Best Ranchero/Mariachi Album, and Best Tropical Song.
It's incredible to see their talent recognized and we're proud to be a part of these artists' journeys.
A huge congrats to all the nominees!
MAX was founded in 2014 with a mission to help champion incredible music and the artists who make it through strategic, data-driven partnerships with brands. MAX brings brands into the music promotional space in a way that puts engaging content into the world through a value-exchange model that drives the brand's objectives, and elevates breakthrough bands along the way. If you’d like to learn more about Music Audience Exchange and what a music promotion program would look like for your brand, send us a note.