MAX Blog | Music Audience Exchange

La Alianza Norteña × Ford

Written by MAX | February 01, 2022

Tus Concesionarios Ford del Norte de Tejas Presentan a La Alianza Norteña

As part of Ford Truck Month, Música Ford and Tus Concesionarios Ford del Norte de Tejas (Your North Texas Ford Dealers) are partnering with La Alianza Norteña to highlight the features of the Ford F-150.


The Campaign: 

Through Música Ford (and Ford Music), Ford partners with the best musicians from across the country, showing a bit of their lives and featuring the music that drives them to go further. 

This campaign includes a sweepstakes giving fans the chance to win two tickets to an upcoming concert, a signed guitar, and an opportunity to meet the artists at the show. Watch the video below to see La Alianza Norteña talk about staying true to your roots while still pushing boundaries, what they love about North Texas, and their genuine love of the Ford F-150.

Get to Know Know La Alianza Norteña

La Alianza Norteña is a Regional Mexican band from Chihuahua, Mexico, now based in Dallas, Texas. The young group released their debut album, Sangre Nueva, in 2014 and have since released five more albums. La Alianza Norteña has every intention of making the public fall in love with their 100% Chihuahuan-style music.

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