Kirk Franklin and AARP are helping people spot and avoid scams while celebrating the holidays with a virtual concert.
Since 2020, MAX has partnered with AARP to create custom content with artists that captures the essence of the AARP brand message–enhancing the quality of life for all as we age.
Our latest collab with AARP and gospel sensation Kirk Franklin celebrates the holiday season with a virtual concert while sharing important information about fraud prevention. This campaign educates people on how to spot and avoid scams–especially during the holiday season when scammers can take advantage of generosity.
This virtual concert with Kirk Franklin brings both education and joy into people’s homes and drives AARP member registrations by offering people access to alerts and resources where they can stay up-to-date on the latest scams.
Kirk Franklin, a Texas-born gospel artist, has won 19 GRAMMY Awards and has been nominated 30 times since his 1993 debut. Known for blending gospel, R&B, and hip-hop while fervently advocating for social justice, his influential voice and eclectic collaborations continue to captivate audiences globally, spreading messages of love and unity.
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