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Valentino Beauty: From Screen to Stage with Tinashe & Latto

Tinashe - Latto - Valentino

Industry

Luxury Beauty

Challenge

Valentino Beauty wanted reach Gen Z audiences by showing up BIG on hip hop, R&B, and rap stages.

Results

The live extension of Valentino's "Born in Roma" campaign grabbed attention during live shows and engaged the target audience.

Objectives

Awareness, Engagement, Experiential

www.valentino-beauty.us

SET.Live Video SQ

SET.Live

SET.Live is the data collection & insights platform that offers a modern, user-friendly experience for consumers and real-time reporting for marketers.

The Challenge

Valentino Beauty wanted reach Gen Z audiences by showing up BIG on hip hop, R&B, and rap stages.

The brand wanted to expand beyond the standard jumbotron activation by involving the onstage artists and including product giveaways.

The Solution

Valentino Beauty turned to MAX and its SET.Live platform to craft a cutting-edge engagement strategy a live extension of their "Born in Roma" campaign integrated into Tinashe and Latto tours, incorporating video, mobile interactions, and product giveaways.

artists with Gen Z audiences
live in-venue video plays
branded mobile integration
branded sweeps w/ artist likeness
product prize packs
opt-ins for Valentino’s CRM

The Activation

--> Downloadable Case Study (PDF)