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Valentino Beauty: Live Luxury with Tinashe & Latto

Tinashe - Latto - Valentino

Industry

Luxury Beauty

Challenge

Valentino Beauty wanted to show up BIG on the hip hop/R&B/rap stage.The brand wanted to expand beyond the standard jumbotron activation by involving the onstage artists and including product giveaways and more.

Results

The activation grabbed attention during live shows and engaged the target audience.

Key Product

Awareness, Engagement, Experiential

www.valentino-beauty.us

38,959

Tinashe Tickets Sold

92,590

Latto Tickets Sold

4,447

Tinashe SET.Live Entries

6,821

Latto SET.Live Entries

SET.Live Video SQ

SET.Live

SET.Live is the data collection & insights platform that offers a modern, user-friendly experience for consumers and real-time reporting for marketers.

The Activation

The Challenge

Valentino Beauty wanted to show up BIG on the hip hop/R&B/rap stage.

The brand wanted to expand beyond the standard jumbotron activation by involving the onstage artists and including product giveaways and more.

The Solution

Valentino Beauty turned to MAX and its SET.Live platform to craft a cutting-edge engagement strategy with activations at live concerts on the Tinashe and Latto tour, incorporating video, mobile interactions, and product giveaways.

target Gen Z audiences
live in-venue video plays
branded mobile integration
branded sweeps w/ artist likeness
product prize packs
opt-ins for Valentino’s CRM

--> Downloadable Case Study (PDF)