Industry
Telecom
Challenge
Spectrum wanted to make a distinct and memorable impact within major Los Angeles music venues, moving beyond passive presence to meaningful, data-driven fan engagement that created lasting memories and measurable results.
Results
Spectrum partnered with artists using SET.Live to create immersive, interactive fan experiences during live concerts, reaching highly engaged, in-market audiences at iconic LA music venues and driving a 56% opt-in conversion rate.
Key Product
SET.Live, Experiential
SET.Live
SET.Live turns live concerts into interactive digital environments, enabling mobile, audio, and visual brand touchpoints directly within the artist–fan experience.The Challenge
Spectrum faced the challenge of breaking through the noise at iconic music venues. While traditional sponsorships offer visibility, they rarely translate into meaningful, lasting connections with concertgoers.
Spectrum saw the potential to deliver something more: transformative, interactive fan experiences that would boost brand recognition and foster real engagement and loyalty among music fans.
The Solution
Spectrum used SET.Live to elevate their concert presence, creating immersive experiences that put fans at the center, incorporating interactive mobile activations, opt-in contests, VIP meet & greet opportunities, and exclusive signed merch prizes.
Using SET.Live, Spectrum created multiple engagement touchpoints and set the brand apart from the competition while driving a 56% opt-in conversion rate.
Artists:
- Coco Jones
- Olen & Prentiss
- Bayside
SET.Live Fan Points of Entry
- Pull-up banners with QR code
- Pre-show audio liners
- Onstage Video Images (see example below)
The Results
High-frequency, multi-channel interactions (driven by in-venue signage, QR opt-ins, and on-stage activations) kept Spectrum top-of-mind with concertgoers and drove a 56% opt-in conversion rate.
This activation demonstrates that with the right tech and strategy, brands can move beyond sponsorship to become part of the live music experience.
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