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FIJI Water and Lucky Daye: Immersive Fan Experiences on Tour

Lucky Daye

Industry

CPG - Beverage - Non-Alcoholic

Challenge

FIJI Water wanted to drive immersive engagement with diverse Gen Z concertgoers by moving beyond traditional event sponsorships.

Results

By leveraging SET.Live at sold-out Lucky Daye concerts, FIJI Water successfully engaged Gen Z fans both in-venue and online. Fans checked in to the show, participated in exclusive contests, and gained access to unique experiences, including VIP upgrades and signed artist merch.

Objectives

Awareness, Engagement, Experiential

2.4M

Digital impressions

30

minutes of exposure / show

10.8K+

Opt-In Leads Captured

Lucky Daye - Stage Screen

SET.Live

SET.Live turns live concerts into interactive digital environments, enabling mobile, audio, and visual brand touchpoints directly within the artist–fan experience.

The Challenge

FIJI Water recognized that today's Gen Z audiences crave more than passive brand placements; they want immersive, shareable experiences that bring them closer to the artists and moments they love.

With the goal of connecting more deeply with this audience, FIJI Water wanted to transform their presence at live music events into meaningful fan engagement. The challenge was to create a brand experience that felt like part of the concert while driving measurable results and building a lasting connection with concertgoers.

The Solution

Fans were invited to immerse themselves in the FIJI Water experience, where SET.Live technology turned concert moments into memorable brand connections with VIP experiences and exclusive signed artist merch.

The partnership was amplified by Lucky Daye himself, who gave an on-stage cheers shoutout: “I wanna thank y'all. I also want to thank Fiji for keeping me hydrated 'cause y'all, are awesome.”

The Results

The combination of exclusive fan rewards, direct artist collaboration, and seamless digital integration made FIJI Water an unforgettable part of the concert experience, driving both brand loyalty and measurable ROI.

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