Industry
CPG - Beverage - Non-Alcoholic
Challenge
FIJI Water wanted to drive immersive engagement with diverse Gen Z concertgoers by moving beyond traditional event sponsorships.
Results
By leveraging SET.Live at sold-out Lucky Daye concerts, FIJI Water successfully engaged Gen Z fans both in-venue and online. Fans checked in to the show, participated in exclusive contests, and gained access to unique experiences, including VIP upgrades and signed artist merch.
Objectives
Awareness, Engagement, Experiential
SET.Live
SET.Live turns live concerts into interactive digital environments, enabling mobile, audio, and visual brand touchpoints directly within the artist–fan experience.
The Challenge
FIJI Water recognized that today's Gen Z audiences crave more than passive brand placements; they want immersive, shareable experiences that bring them closer to the artists and moments they love.
With the goal of connecting more deeply with this audience, FIJI Water wanted to transform their presence at live music events into meaningful fan engagement. The challenge was to create a brand experience that felt like part of the concert while driving measurable results and building a lasting connection with concertgoers.
The Solution
Fans were invited to immerse themselves in the FIJI Water experience, where SET.Live technology turned concert moments into memorable brand connections with VIP experiences and exclusive signed artist merch.
“I wanna thank y'all. I also want to thank Fiji for keeping me hydrated 'cause y'all, are awesome.”
Lucky Daye shouted out FIJI Water on stage in an organic “cheers moment” with the crowd while enjoying FIJI Water.
The partnership was amplified by a social campaign that included a sweepstakes where fans could enter for the chance to win a VIP Lucky Daye concert experience.
The Results
The combination of exclusive fan rewards, direct artist collaboration, and branded digital integration made FIJI Water an unforgettable part of the concert experience, driving brand awareness and affinity in an exciting environment.
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