Industry
CPG - Personal Care
Challenge
Colgate wanted to share their “Beauty of Gaps” video with Gen Z music fans in unique spaces.
Results
Using MAX’s proprietary SET.Live™ tech, Colgate connected with fans through digital, mobile, & live moments, capturing CRM data and giving fans an interactive experience in the palms of their hands. The campaign’s interactive approach amplified Colgate’s message across multiple channels, resulting in a 43.47% engagement rate and an email open rate exceeding 90%.
Objectives
Awareness
About your Customer
SET.Live turns live concerts into interactive digital environments, enabling mobile, audio, and visual brand touchpoints directly within the artist–fan experience.The Challenge
Colgate wanted to share their “Beauty of Gaps” video with Gen Z music fans in unique spaces. With increasingly difficult to reach audience, Colgate needed a solution that would spark real-time interaction and foster meaningful brand connections across digital, mobile, and live event spaces.
The Solution
Using MAX’s proprietary SET.Live™ technology, Colgate connected with fans through mobile & live moments, capturing CRM data and giving fans a new interactive experience in the palms of their hands.
The Results
The Colgate x Jesse McCartney campaign blended star power with innovative technology, generating a 43.4% engagement rate. Post-show emails achieved an open rate higher than 90%, reflecting strong interest and relevance among the target audience.
Colgate amplified its 'Beauty of Gaps' message and built a foundation for ongoing fan engagement and brand growth among Gen Z music fans.
→ Download Shareable Case Study Slide
Ready to get started?
